Yes, confidence is key. It is enlightening when we discover a differentiation strategy and the room is confident in it’s message. The atmosphere is alive with positive vibes.

How many times have I found that the “simple” self-identification process has blown my clients minds open and led to deeper reflection on their parts in overall business direction. “Soul searching” is such a valuable tool. At the same time. it’s great to see clients get inspired during this process because it translates into how they communicate with their audiences.

Latarsha and Fred, so true. Confidence is key. And I realize I have to set the example for my clients by considering my original mission while adjusting my approach to suit the quickly changing trends.

I imagine that we, like all of our clients, put out a great deal of effort nurturing our brands. My brand is a constant work in motion. Everything I do in business, reinforces my brand. When I discuss brand with potential clients it’s that soul-searching Judy refers to that gets them nodding their heads in thought. It is their realization point that addressing brand can indeed make them more money. It is a bigger issue than originally assumed. We are all looking for that “Ah-ha” moment.

But when you do, you have to make sure it’s memorable and sticky and makes other people remember enough about you to help spread your brand story to others.

When you get to that point…you’ll feel like saying, “Ah-ha, NOW I see what the big fuss about branding is all about.”

Happy Branding!

Ed, thanks for your insight. Certainly clients need to understand a certain amount of soul searching comes along with brand strategy territory.

Judy Asman
http://www.judyasman.com

Ed

If a brand loses it’s values and stands for nothing in the consumers mind, the brand will therefore have no meaning. I remember reading something about the two types of branding; passion brands and pseudo brands. A passion brand has value, personality and imagery, where as a pseudo brand stands for nothing and has no connection or value with the consumer.

Chris
http://www.threerooms.com

This can apply to new brands; if no meaning and connection is established then a relationship will not form, which could result in an early demise. If an existing/established brand moves away from it’s core value or confuses the consumer, the relationship could be broken between brand and consumer.

I’m curious Chris. How can a brand not have a meaning? If you don’t define your brand, your competition will. Is this that lack of value you refer to?

Thanks for your comment.

I would have to say Threerooms is a creative design and branding company that embraces each project with the same originality and enthusiasm as if it was our first.

The brand is fresh, imaginative, young and most of all fun. We endeavour to project these elements of the brand through our literature, website, the work we produce and employees.

A brand that has no meaning has no value.

Chris
http://www.threerooms.com

I think that’s the part most entrepreneurs struggle with…

Will I lose customers or disgust prospects if I go to far with my marketing in trying to be unique?