Comments on: Do a Quick Brand Check

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Tue, 09 Oct 2007 08:03:40 +0000

[...] Do a Quick Brand Check | Small Business Marketing & Branding [...]

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Mon, 01 Oct 2007 11:09:47 +0000

[...] Do a Quick Brand Check | Small Business Marketing & Branding [...]

By: Drew McLellan

Drew McLellan — Sun, 23 Sep 2007 04:51:46 +0000

Steve,

As usual, we’re thinking along the same lines! Ironically, I just wrote about United this weekend over at Drew’s Marketing Minute!

Drew

By: Steve Woodruff

Steve Woodruff — Thu, 20 Sep 2007 11:22:52 +0000

Drew,
Just after my most recent post went up on this site, about the fragmented image United Airlines, I read your post. Good mutual reinforcement!

By: Drew McLellan

Drew McLellan — Wed, 19 Sep 2007 23:06:58 +0000

Chris,

When we are not purposeful in designing every element of how we communicate our brand, we do exactly what you suggest — we confuse the consumer.

When we send mixed messages, they will choose the one most favorable to them. Which may not be how you want to present yourself.

Consistency is one of the foundational pieces of brand building.

Drew

By: Drew McLellan

Drew McLellan — Wed, 19 Sep 2007 23:05:02 +0000

Rob,

Sure…subjective and probably pinpoint accuracy isn’t needed for this conversation. Suffice it to say, consumers are absolutely buried with marketing messages.

A small business’ only hope for breaking through is to be relentless in communicating and protecting their brand.

Drew

By: Drew McLellan

Drew McLellan — Wed, 19 Sep 2007 23:03:33 +0000

Jim,

Thanks for jumping into the conversation. Whether it is really 3,000 or 10,000 — the main point is the same. You have to fight for your audience’s attention.

Smart branding will help you break through all that clutter and get noticed.

So you might well be right. Which just makes the case for branding even more critical!

Drew

By: Chris

Chris — Wed, 19 Sep 2007 13:47:45 +0000

I agree. Every element of the brand must be integrated in order to project a unified message. If this is not achieved the consumer can be confussed and develop a distorted perception of the brand.

Chris
http://www.threerooms.com

By: Robert Kingston

Robert Kingston — Wed, 19 Sep 2007 11:25:06 +0000

3000 might be considered “conservative” but I’ve seen figures ranging from 1500 all the way up to 6000 per day.

I guess it’s subjective, depending on where you go.

By: Jim Symcox

Jim Symcox — Wed, 19 Sep 2007 08:30:50 +0000

Hi Drew,

Interesting statistic about the 3,000 messages we get each day. I remember Chet Holmes telling me that about 3 years ago.

Surely we must be bombarded by so many more, 3 years later?

Just look at all the adverts everyone shows on their blogs and web sites. You’ve got at least 43 on this page alone.

jim