FREE Pocket Consultants

On a daily basis I read articles on blogs and forums on branding, marketing and sales. I check keywords and general discussions to see why so many people are out here searching. What is it we are looking for? I recently launched my first eStore and I’m building traffic. Other readers are looking for ways to increase their sales as well. We all know that the web is an incredible source for gaining knowledge on any topic. Every week, I submit an article to Small Business Branding on topics relevant to the site. We (the writers) all know the site is well attended and many read our opinions. My own personal bench mark for judging an article a success is the comments area. If one of my opinions gets a lot of comments, then I feel good that someone read something that touched them enough to encourage them to post their thoughts on the topic.

What I’d love to know is whatever it was that brought you to Small Business Branding and then caused you to linger a while and gather information – did you find the answer? Are there any questions you had that simply were not addressed in the articles archived here? I encourage you to ask that question here and now. There are several branding experts at SBB who would love the opportunity to provide the information you seek in the form of an article. I get this exact kind of request in my monthly newsletters. Recently, as a matter of fact, a reader wanted to know how they might encourage their superior to engage in a branding process that would help to re-invigorate their brand. The latest issue addressed that request. This helps us to make sure that we are of value to you the reader.

I regularly ask questions of this type on many forums. When I can help it makes me into a sort of pocket consultant to my readers. What sort of answers are you looking for to increase sales through a stronger brand experience? Your pocket consultants are off the clock and waiting to serve.

Ed Roach

For more than 30 years, I have worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. I consult predominantly with businesses facilitating my proprietary branding process. This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace.

I have international speaking experience and am the author of "101 Branding Tips," Practical advice for your brand that you can use today. I'm also a "expert panellist" with Bob Proctor (from The Secret)'s Matrixx Events in Toronto.

I have been interviewed in all media and I also blog extensively and uses the digital realm on the web to connect and promote my services world-wide.

I have international speaking experience including a recent event in Prague, in the Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, the book is available on and the Amazon Kindle store.

My clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

I recently facilitated a workshop in San Diego aimed at teaching Graphic Design companies how to build brands for their customers.


  1. Don Crist says:

    The best Internet-shop is Quixtar – it’s known all over the world. The have the best way to sell products and services

  2. William Profet :: One Job Two Salaries says:

    Hi, Ed.

    I read SBB daily and I wanted to thank you and your colleagues about the great articles.

    I am much interested in Personal branding as I think that all of us are brands – strong, popular, funny or stupid brands :). In our lives we have to brand ourselves on daily basis. Those who succeed to brand themselves, they succeed in life! 🙂

    I have a second question. I don’t know if this is the right place… anyway… How can I know the requirements and the procedure to become one of you :)) I mean – to become an author in Small Business Branding?

    Thank you once again and good luck!

  3. Let’s see if we can put together a good perspective on personal branding. Stay tuned William.

    Thanks for the link to Quixtar.