Comments on: Personal and Corporate Brands: The Ideal Couple http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 14:51:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ed Roach http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/comment-page-1/#comment-113869 Ed Roach Wed, 07 Nov 2007 14:56:49 +0000 http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/#comment-113869 I suspect Freya, that depending on the exposure to the marketplace of the negative visionary's personal brand - the corporate brand will definitely lose any luster it had. Also this has a negative impact on the stake holders as well. If he/she has little marketplace exposure the brand suffers a slower death by rotting from the inside. Either way not a good situation. I suspect Freya, that depending on the exposure to the marketplace of the negative visionary’s personal brand – the corporate brand will definitely lose any luster it had. Also this has a negative impact on the stake holders as well.

If he/she has little marketplace exposure the brand suffers a slower death by rotting from the inside. Either way not a good situation.

]]> By: Freya Bletsoe http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/comment-page-1/#comment-113810 Freya Bletsoe Wed, 07 Nov 2007 12:45:08 +0000 http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/#comment-113810 It is a heady combo that's for sure...but what happens when a negative personal brand starts to impact on a corporate brand? Especially if it's the personsality of one of the company's leaders. That's when the combo becomes really stong and not in a good way! Good article Ed and you could be onto something there with the matchmaking!! ;-) It is a heady combo that’s for sure…but what happens when a negative personal brand starts to impact on a corporate brand? Especially if it’s the personsality of one of the company’s leaders. That’s when the combo becomes really stong and not in a good way!
Good article Ed and you could be onto something there with the matchmaking!! ;-)

]]> By: Ed Roach http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/comment-page-1/#comment-113467 Ed Roach Tue, 06 Nov 2007 19:26:59 +0000 http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/#comment-113467 Vikram, The corporate/personal brand combo can be very powerful. Thank you for endorsing the concept. Vikram,

The corporate/personal brand combo can be very powerful. Thank you for endorsing the concept.

]]> By: Vikram Rajan http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/comment-page-1/#comment-113398 Vikram Rajan Tue, 06 Nov 2007 14:56:25 +0000 http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/#comment-113398 Yes! Corporations and firms are finally realizing that they can leverage the personal brands on their team - the same way personal brands leverage the big corporate brands. As more professional practice firms develop sophisticated marketing programs, personal branding for rainmakers will become a norm. I'm seeing this trend already! ~ Vikram <a href="http://www.personalbrandmarketing.com" rel="nofollow">PersonalBrandMarketing.com</a> Yes! Corporations and firms are finally realizing that they can leverage the personal brands on their team – the same way personal brands leverage the big corporate brands.

As more professional practice firms develop sophisticated marketing programs, personal branding for rainmakers will become a norm. I’m seeing this trend already!

~ Vikram
PersonalBrandMarketing.com

]]> By: Ed Roach http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/comment-page-1/#comment-112890 Ed Roach Mon, 05 Nov 2007 13:38:05 +0000 http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/#comment-112890 Can you elaborate on your comment Fergal? I'm afraid I not getting your point. Can you elaborate on your comment Fergal? I’m afraid I not getting your point.

]]> By: Fergal Lynch http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/comment-page-1/#comment-112073 Fergal Lynch Fri, 02 Nov 2007 18:08:04 +0000 http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/#comment-112073 Brand just what you mean as a fantasy Brand just what you mean as a fantasy

]]> By: Juan22 http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/comment-page-1/#comment-111804 Juan22 Thu, 01 Nov 2007 18:51:20 +0000 http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/#comment-111804 Those are some interesting questions... Those are some interesting questions…

]]> By: pattie http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/comment-page-1/#comment-111784 pattie Thu, 01 Nov 2007 16:37:14 +0000 http://www.smallbusinessbranding.com/828/personal-and-corporate-brands-the-ideal-couple/#comment-111784 This totally hit home for me! I'm a freelance writer who writes about local foodsheds and other ways to keep money "close to home." Well, actually, I started by writing corporate communications--whatever anyone needed. But then the local foodshed passion started. And then I sold a few articles to niche publications. And then I started my blog. More publications. And now I write all kinds of stuff for a site dedicated to connecting local businesses with consumers (Kudzu.com). I'm not sure where my avocation ends and my voacation begins anymore. And I think that's a good thing. This totally hit home for me! I’m a freelance writer who writes about local foodsheds and other ways to keep money “close to home.” Well, actually, I started by writing corporate communications–whatever anyone needed. But then the local foodshed passion started. And then I sold a few articles to niche publications. And then I started my blog. More publications. And now I write all kinds of stuff for a site dedicated to connecting local businesses with consumers (Kudzu.com). I’m not sure where my avocation ends and my voacation begins anymore. And I think that’s a good thing.

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