Comments on: Tagline Parallelism – One That Works, One That Doesn’t

By: Chris

Chris — Mon, 30 Mar 2009 23:38:17 +0000

Obviously a clever retool of “straighten up and fly right.” Has more impact, as no one’s dad every told them to straighten up and fly relaxed.

By: bill

bill — Thu, 17 Apr 2008 23:34:24 +0000

I think a lot of effort and talent is required to come up with something catchy and inspirational. I think the best qualified people to come up with a tagline for their company would be those who work for that company. They have the insight and knowledge about their industry and product/services.

By: Ed Roach

Ed Roach — Thu, 08 Nov 2007 03:40:00 +0000

Thanks for that Steve. I checked them. Once you understand what they do the taglines makes sense. I don’t think most people will do the legwork. They are product brokers who sell using one on one relationships.

By: Steve Woodruff

Steve Woodruff — Wed, 07 Nov 2007 16:17:22 +0000

Thank you, all, for the kind comments.

@Ed – I googled the tagline, and the company is Market America.

Coming up with a great tagline is REALLY HARD. Something that is quick, punchy, memorable, and still says something definitive and appealing – I think it’s one of the biggest creative challenges of all.

By: Freya Bletsoe

Freya Bletsoe — Wed, 07 Nov 2007 12:30:28 +0000

Hey Steve…Good article, it’s set me off trying to do the same sort of tag for our company…blinking hard though! Best I could come up with on the spur of the moment was “Live Life. Love Home” as we get a lot of clients who are just too busy to house hunt! Agree with you though Ed about the “Fly Rested”…that would really appeal – but maybe it was just the calling of your bed screaming out to you Ed lol!
Good article Steve.

By: Ed Roach

Ed Roach — Wed, 07 Nov 2007 03:04:53 +0000

Do you know what the company was Steve? I’m curious now to find out what they mean by “built on product”. The “powered by people” could have an intellectual spin. If the bumper sticker had no company name, it was a wasted effort.

As for the Continental tagline. Work hard is the symptom, Fly rested would be a nicer benefit than fly right. What might the difference be between fly right and fly wrong? I find it an odd term. Maybe they (Continental) felt ‘right’ was a positive reinforcement and covered a range of topics.

It’s getting late – I could just be tired. Another good article though, thanks.

By: Juan22

Juan22 — Tue, 06 Nov 2007 18:39:18 +0000

There are some very interesting points in that article. I never thought about it as tapping into my audiences desires.

By: Good Tagline. Bad Tagline. « StickyFigure

Good Tagline. Bad Tagline. « StickyFigure — Tue, 06 Nov 2007 12:24:40 +0000

[...] 6th, 2007 by stevestickyfigure From the Small Business Branding blog, my most recent article, on tagline [...]