Comments on: Look to Brand Relationships to Develop NEW Revenue Streams http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 14:51:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ed Roach http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/comment-page-1/#comment-118524 Ed Roach Fri, 16 Nov 2007 15:09:21 +0000 http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/#comment-118524 Michelle, if you think you dated yourself with the comment, I matched you by 'getting it'. Staying personally connected to customers is so much more rewarding (financially and otherwise) to a brand relationship. Michelle, if you think you dated yourself with the comment, I matched you by ‘getting it’.

Staying personally connected to customers is so much more rewarding (financially and otherwise) to a brand relationship.

]]> By: Falken http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/comment-page-1/#comment-117057 Falken Wed, 14 Nov 2007 06:34:34 +0000 http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/#comment-117057 The major relationships of the company brings it the main income, so developing of these relationships can be an additional source of revenue The major relationships of the company brings it the main income, so developing of these relationships can be an additional source of revenue

]]> By: Ivan http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/comment-page-1/#comment-116693 Ivan Tue, 13 Nov 2007 15:19:53 +0000 http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/#comment-116693 Their are markets where price is everything, but, unsurprising most markets do not need to do ultimate battle on price. If you look at customers buying criteria, often you will find that price is not everything. I guess it is all common sense and of the post / article goes back to fundamentals of taking care of your customers. A bit of personal attention goes a long way, a small and a simple gesture of acknowledgement and personal touch will reap many benefits and will get customers to come... just because you are treated better, treated as a person instead of just a number... Their are markets where price is everything, but, unsurprising most markets do not need to do ultimate battle on price. If you look at customers buying criteria, often you will find that price is not everything. I guess it is all common sense and of the post / article goes back to fundamentals of taking care of your customers. A bit of personal attention goes a long way, a small and a simple gesture of acknowledgement and personal touch will reap many benefits and will get customers to come… just because you are treated better, treated as a person instead of just a number…

]]> By: Michele Adamo http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/comment-page-1/#comment-116168 Michele Adamo Mon, 12 Nov 2007 16:24:30 +0000 http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/#comment-116168 I couldn't agree with you more! So often, we all get stuck in the downward competitive position of "I can guess that tune in three notes...No, I can guess that tune in two notes!" (That really dated me.) When we focus more on what makes us different in terms of consultative service and form relationships of trust, we win. The challenge as I see it is being willing to say that our value is so worthwhile that we choose not to compete in the downward spiral game. Working from that fear-based position certainly doesn't help me feel successful in any sense of the word. I couldn’t agree with you more! So often, we all get stuck in the downward competitive position of “I can guess that tune in three notes…No, I can guess that tune in two notes!” (That really dated me.) When we focus more on what makes us different in terms of consultative service and form relationships of trust, we win. The challenge as I see it is being willing to say that our value is so worthwhile that we choose not to compete in the downward spiral game. Working from that fear-based position certainly doesn’t help me feel successful in any sense of the word.

]]> By: Ed Roach http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/comment-page-1/#comment-114542 Ed Roach Fri, 09 Nov 2007 02:32:24 +0000 http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/#comment-114542 Juan22, True, education will defin itely increase the strength of your work force and may allow you to offer guidance to cutomers. Nicholas, What you have to provide is service well beyond what a customer commonly refers to as "service". Going way above bi box service isn't a far stretch, so being exceptional is a great differentiator. Ed Juan22,

True, education will defin itely increase the strength of your work force and may allow you to offer guidance to cutomers.

Nicholas,

What you have to provide is service well beyond what a customer commonly refers to as “service”. Going way above bi box service isn’t a far stretch, so being exceptional is a great differentiator.

Ed

]]> By: Nicholas Burman http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/comment-page-1/#comment-114443 Nicholas Burman Thu, 08 Nov 2007 19:20:04 +0000 http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/#comment-114443 Fantastic article! It's true that the world is going to hell in a shopping basket full of items that are going to be returned tomorrow to save a mere 10%. Hopefully, the customer satisfying return policy will remain the flag of big box Marts, and leave the rest of us to provide the customer service that people REALLY need. At the end of the day, people are looking for satisfaction. Where is the satisfcation in saving a dollar, but having the drive back to the store and having an argument with the manager to get it? Fantastic article! It’s true that the world is going to hell in a shopping basket full of items that are going to be returned tomorrow to save a mere 10%.
Hopefully, the customer satisfying return policy will remain the flag of big box Marts, and leave the rest of us to provide the customer service that people REALLY need.
At the end of the day, people are looking for satisfaction. Where is the satisfcation in saving a dollar, but having the drive back to the store and having an argument with the manager to get it?

]]> By: juan22 http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/comment-page-1/#comment-114395 juan22 Thu, 08 Nov 2007 16:53:11 +0000 http://www.smallbusinessbranding.com/833/look-to-brand-relationships-to-develop-new-revenue-streams/#comment-114395 Gerat article. I think the key is the education part. I truly believe that is how you get stronger work force overall. Gerat article. I think the key is the education part. I truly believe that is how you get stronger work force overall.

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