It’s a cliche. But this is probably what most small businesses can do in this type of economy that we have. Small business owners have to be different than their competition because cutting their pricing or undercutting the competition is not the way…

I’ve been developing this DIY product for over a year. Constructive criticism like yours is great. My only observation is that you are referring to the logo as the “brand”, when from my perspective it is the “Brand logo” ( a piece of the overall brand”). I put the name of the company first, simply because it has had more exposure than the product name.

What I will admit is that I never really considered (and it never came up) that someone would think that DIY is the logo for the product. It is more or less the descripter for Brand Builder in that it is a Do-It-Yourself product.

So you never viewed it as: Brand Builder from the The Branding Experts, since I’m assuming that you’ve never heard of either before? If this is true – Great point.

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Gadgets,

…how to do it in practice? -I guess it is the guidelines and tools to assist you down that road. With recognizing the proper steps, and having the ambition to make it happen, most of us just need that little bit of inspiration and an outline to follow. When I facilitate companies with develping positioning strategies what I typically find is – the toughest part is not going through the process, but actually implementing the solution to their problems. Up until that “a-ha” moment they have been comforatby coasting along following the leader, now that they can raise the bar and ‘truly’ differentiate themselves, them have to leave that comfort zone, grab the baton and go for it.

That’s the real magic.

1. The diy part of yourself has conflicting messages as to where you are. Is it thebrandingexperts or diy?

2. If it’s DIY yourself that should be on the left since we read left to right and would emphasize that brand. A small mention of the parent co. would be sufficient.

3. The “logo” for DIY doesn’t really have an identity that exemplifies what you do.

In no way am I trying to tear down what you are doing because I think that a lot of people can benefit from from some organized instruction like this and hope you take this as constructive criticism.

Best of luck.