Comments on: 10 Challenges to the Santa Brand! http://www.smallbusinessbranding.com/844/10-challenges-to-the-santa-brand/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ed Roach http://www.smallbusinessbranding.com/844/10-challenges-to-the-santa-brand/comment-page-1/#comment-131751 Ed Roach Thu, 20 Dec 2007 03:14:59 +0000 http://www.smallbusinessbranding.com/844/10-challenges-to-the-santa-brand/#comment-131751 Ho-ho-ho-, great graphic referencing this article from your blog Robert. As much as it's a fun topic it speaks to how vital the Santa brand is to our culture. Santa is the bridge between the traditonal Christian community and the population overall that allows us ALL to be thankful for our family, friends and aquaintences and to show that appreciation by offering gifts. The Santa brand owes it's success to this relationship. We are all it's brand advocates. Ho-ho-ho-, great graphic referencing this article from your blog Robert.

As much as it’s a fun topic it speaks to how vital the Santa brand is to our culture. Santa is the bridge between the traditonal Christian community and the population overall that allows us ALL to be thankful for our family, friends and aquaintences and to show that appreciation by offering gifts. The Santa brand owes it’s success to this relationship. We are all it’s brand advocates.

]]> By: Robert Kingston http://www.smallbusinessbranding.com/844/10-challenges-to-the-santa-brand/comment-page-1/#comment-130336 Robert Kingston Mon, 17 Dec 2007 13:20:23 +0000 http://www.smallbusinessbranding.com/844/10-challenges-to-the-santa-brand/#comment-130336 Awesome article, Ed. Great adaptation of Santa to branding. I've sent this to my friends. Awesome article, Ed. Great adaptation of Santa to branding. I’ve sent this to my friends.

]]> By: The Santa Brand | Bracing Your Brand http://www.smallbusinessbranding.com/844/10-challenges-to-the-santa-brand/comment-page-1/#comment-130195 The Santa Brand | Bracing Your Brand Mon, 17 Dec 2007 07:17:58 +0000 http://www.smallbusinessbranding.com/844/10-challenges-to-the-santa-brand/#comment-130195 [...] Regardless of your behaviour this year, he has some great lessons about branding in his sleigh, for you. Branding Expert Ed Roach, has written an amazing article which discusses the main challenges as well as some tips to on how to build your own Santa brand! [...] [...] Regardless of your behaviour this year, he has some great lessons about branding in his sleigh, for you. Branding Expert Ed Roach, has written an amazing article which discusses the main challenges as well as some tips to on how to build your own Santa brand! [...]

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