Comments on: The Full Potential of Direct Mail Campaigns http://www.smallbusinessbranding.com/845/the-full-potential-of-direct-mail-campaigns/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: vdp http://www.smallbusinessbranding.com/845/the-full-potential-of-direct-mail-campaigns/comment-page-1/#comment-154650 vdp Mon, 11 Feb 2008 09:08:07 +0000 http://www.smallbusinessbranding.com/845/the-full-potential-of-direct-mail-campaigns/#comment-154650 Thanks for the tips! They are great! To be a better response rate for each of the campaign, variable information printing technology can be applied to the DM so that each of the recipients would receive an unique marketing material. Thanks for the tips! They are great!
To be a better response rate for each of the campaign, variable information printing technology can be applied to the DM so that each of the recipients would receive an unique marketing material.

]]> By: Printing Perth http://www.smallbusinessbranding.com/845/the-full-potential-of-direct-mail-campaigns/comment-page-1/#comment-150024 Printing Perth Fri, 01 Feb 2008 03:01:36 +0000 http://www.smallbusinessbranding.com/845/the-full-potential-of-direct-mail-campaigns/#comment-150024 Hey Brian, Practical, usable information. Great stuff. I'm a print broker & a number of years ago I ran a sales letter campaign for my company. It consisted of 3 letters posted at 2 week intervals. I used the hook, line & sinker series which goes someting like this. The first letter had a small (therefore not dangerous) fish hook stuck to the top with the inscription "I suppose you're wondering why I stuck a fish hook on this letter, well I was to get your attention" Letter number 2 had a short piece of fishing line stuck to the top with the inscription "now you have the hook & the line, sinker to follow" And yes, you guessed it. The third letter had a small sinker on it. I sent this series to 1,000 CEO's of the larger businesses (in Perth Western Australia) and although the response was small in number, the return in $'s was sensational. Something like 20 times the cost. The vast majority of recipients commented that thye were amused and impressed by the innovative approach and, althought the actual letters were very well written, I believe the overall success of this campaign waa due in a large part to the hook, line & sinker approach. Cheers, Peter Hey Brian,

Practical, usable information. Great stuff.

I’m a print broker & a number of years ago I ran a sales letter campaign for my company.

It consisted of 3 letters posted at 2 week intervals.

I used the hook, line & sinker series which goes someting like this.

The first letter had a small (therefore not dangerous) fish hook stuck to the top with the inscription “I suppose you’re wondering why I stuck a fish hook on this letter, well I was to get your attention”

Letter number 2 had a short piece of fishing line stuck to the top with the inscription “now you have the hook & the line, sinker to follow”

And yes, you guessed it. The third letter had a small sinker on it.

I sent this series to 1,000 CEO’s of the larger businesses (in Perth Western Australia) and although the response was small in number, the return in $’s was sensational.

Something like 20 times the cost.

The vast majority of recipients commented that thye were amused and impressed by the innovative approach and, althought the actual letters were very well written, I believe the overall success of this campaign waa due in a large part to the hook, line & sinker approach.

Cheers,
Peter

]]> By: CatherineL http://www.smallbusinessbranding.com/845/the-full-potential-of-direct-mail-campaigns/comment-page-1/#comment-137711 CatherineL Wed, 02 Jan 2008 22:40:14 +0000 http://www.smallbusinessbranding.com/845/the-full-potential-of-direct-mail-campaigns/#comment-137711 Great tips Brian. I have tried the one mailing to thousands of people and several mailings to a smaller number of people and the latter worked best every time. Great tips Brian. I have tried the one mailing to thousands of people and several mailings to a smaller number of people and the latter worked best every time.

]]> By: Rick Rochon http://www.smallbusinessbranding.com/845/the-full-potential-of-direct-mail-campaigns/comment-page-1/#comment-129065 Rick Rochon Thu, 13 Dec 2007 15:48:01 +0000 http://www.smallbusinessbranding.com/845/the-full-potential-of-direct-mail-campaigns/#comment-129065 This article is right on target. The ability to maximize your marketing dollars with measurement can help you to migrate your advertising budget to the things that work best for your business. We have developed a set of marketing measurement tools that track calls, clicks and emails and basic plans are free. Advertising is great, do it often and try different media types, just measure its effectiveness at generating results. You can see us at www.adsymetrix.com This article is right on target. The ability to maximize your marketing dollars with measurement can help you to migrate your advertising budget to the things that work best for your business. We have developed a set of marketing measurement tools that track calls, clicks and emails and basic plans are free. Advertising is great, do it often and try different media types, just measure its effectiveness at generating results. You can see us at http://www.adsymetrix.com

]]> By: The Full Potential of Direct Mail Campaigns · Business Card Information and Deals http://www.smallbusinessbranding.com/845/the-full-potential-of-direct-mail-campaigns/comment-page-1/#comment-128963 The Full Potential of Direct Mail Campaigns · Business Card Information and Deals Thu, 13 Dec 2007 10:47:24 +0000 http://www.smallbusinessbranding.com/845/the-full-potential-of-direct-mail-campaigns/#comment-128963 [...] Original post by Brian Whiteman [...] [...] Original post by Brian Whiteman [...]

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