Your Personal Brand as a Corporate Brand « Small Business Branding

Your Personal Brand as a Corporate Brand

Posted on January 08, 2008 by Ed Roach

Your Personal Brand and your Corporate Brand have a lot in common. The number one thing of course is that they are both the result of your personal efforts and vision. Many times a progressive and exciting company has at it’s helm a leader who inspires those around them and generally have a very positive outlook on life. The Personal Brand of these folks reflect these fine attributes.

I thought it might be a great exercise to take a look at your Personal Brand elements as defined by Corporate Brands elements.

Company Name: Joe Brand

Ed Roach

Logo: Your Signature
Your signature is your logo. It graphically represents your brand. It also compliments your brand image.

Brand Icons:
Your brand icons are sensory cues that represent your brand. In the case of Joe Brand, The flamboyant ties and consistent wearing of a red rose provides his Personal Brand with recognizable icons that his audience come to recognize as distinct to him

Brand Values and Personality:
Joe Brand’s sense of style and his composure reflect his consistent adherence to values of quality and confidence. This is the foundation of John Brand.

Unique Selling Point:
Joe Brand’s unique selling point his positive outlook and sense of determination. Joe Brand makes it his goal to be the “go to guy” for every person he comes in contact with. This trait builds strong relationships and differentiates him as a giver rather than a taker.

Competitive Analysis:
In the development of his Personal Brand, Joe Brand took a close look at his competition. He noticed how they acted, how they presented themselves and what they offered in the delivery of their brands. From this discovery he fine tuned his own brand from a strategy of differentiation.

It is key to remember that a brand is essentially the same in various contexts. You have the where-with-all to nurture your brand and capture the success you desire by staying on top of your game.

Don’t forget that your Personal and Corporate Brands are one-in-the-same. One feeds the other.

All the best in 2008!

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Discussion: 12 Comments

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Author: Ed Roach (107 Articles)

For 25 years or so I have developed positioning strategies for small businesses that helps to differentiate them. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Opportunities come to light in every discussion. I consult predominantly with small business and and implement the solutions developed. I've had the pleasure of being interviewed in all media regarding branding small business, most recently in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine. I am available for speaking engagements and I have authored "The Reluctant Salesperson", an Introvert's Guide to Selling. Contact me if you are looking for practical advice on bringing your corporate brand to the next level. I also have international speaking experience including a recent event in Prague, Czech Republic. I am currently working on a branding conference in Mumbai, India for next year. I can be contacted directly at: 519-324-9536 or ed@thebrandingexperts.ca Blog: TheBrandCorral.com Twitter: BrandCorral Facebook

12 Responses to “Your Personal Brand as a Corporate Brand”

CatherineL

- 9th Jan, 08 04:01am

Interesting post Ed. With it being the start of the year, many people seem to trying to improve their brand and I’m sure this post will be useful to many of them.

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Ed Roach (author comment)

- 9th Jan, 08 04:01am

I’m glad you like the article Catherine.

If you think of the many facets of our lives, each carries a brand and how that brand is perceived influences your successes and failures.

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David Tillinger

- 9th Jan, 08 08:01am

I really enjoyed this article. The concept of personal branding is one that is often discussed, but the use of the photo as an illustration for the concepts of personal branding was unique. It is easy to read the concepts behind personal branding, but an illustration realy drives the point home.

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AndreyM

- 9th Jan, 08 05:01pm

Great idea and it simply the truth! The person is the main player and actor

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Seo Smarty

- 9th Jan, 08 06:01pm

The post really teaches a good lesson, thank you for this. “Brand Values and Personality” is what people tend to forget while building their brand and this is crucial.

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Tate Linden

- 21st Jan, 08 07:01am

Very nice post, Ed.

I’m always looking for ways to make branding understandable for our smaller business clients. This post makes some great connections that could more intuitively make the connection.

Thanks for putting it up for us to find!

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Ed Roach (author comment)

- 17th Mar, 08 02:03am

Thaks for linking my article, Florida Artists.

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David R

- 21st Mar, 09 11:03pm

Check the first sentence of your signature. I think you replaced your name with “I” but didn’t change “has” to “have”.

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