Your Personal Brand and your Corporate Brand have a lot in common. The number one thing of course is that they are both the result of your personal efforts and vision. Many times a progressive and exciting company has at it’s helm a leader who inspires those around them and generally have a very positive outlook on life. The Personal Brand of these folks reflect these fine attributes.
I thought it might be a great exercise to take a look at your Personal Brand elements as defined by Corporate Brands elements.
Company Name: Joe Brand
Logo: Your Signature
Your signature is your logo. It graphically represents your brand. It also compliments your brand image.
Brand Icons:
Your brand icons are sensory cues that represent your brand. In the case of Joe Brand, The flamboyant ties and consistent wearing of a red rose provides his Personal Brand with recognizable icons that his audience come to recognize as distinct to him
Brand Values and Personality:
Joe Brand’s sense of style and his composure reflect his consistent adherence to values of quality and confidence. This is the foundation of John Brand.
Unique Selling Point:
Joe Brand’s unique selling point his positive outlook and sense of determination. Joe Brand makes it his goal to be the “go to guy” for every person he comes in contact with. This trait builds strong relationships and differentiates him as a giver rather than a taker.
Competitive Analysis:
In the development of his Personal Brand, Joe Brand took a close look at his competition. He noticed how they acted, how they presented themselves and what they offered in the delivery of their brands. From this discovery he fine tuned his own brand from a strategy of differentiation.
It is key to remember that a brand is essentially the same in various contexts. You have the where-with-all to nurture your brand and capture the success you desire by staying on top of your game.
Don’t forget that your Personal and Corporate Brands are one-in-the-same. One feeds the other.
All the best in 2008!
