Comments on: Do You Chatchkey?… http://www.smallbusinessbranding.com/853/do-you-chatchkey/ Small Business Branding and Marketing Advice and Commentary Wed, 08 Feb 2012 21:48:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ankur K http://www.smallbusinessbranding.com/853/do-you-chatchkey/comment-page-1/#comment-147644 Ankur K Sun, 27 Jan 2008 04:08:00 +0000 http://www.smallbusinessbranding.com/853/do-you-chatchkey/#comment-147644 Certainly the aspects you have mentioned of being useful and therefore memorable are beneficial in developing a long term relationship. Thats precisely the reason PR or product design firms are raking the amounts that the do! Certainly the aspects you have mentioned of being useful and therefore memorable are beneficial in developing a long term relationship. Thats precisely the reason PR or product design firms are raking the amounts that the do!

]]> By: David http://www.smallbusinessbranding.com/853/do-you-chatchkey/comment-page-1/#comment-147176 David Sat, 26 Jan 2008 00:42:01 +0000 http://www.smallbusinessbranding.com/853/do-you-chatchkey/#comment-147176 Ankur, May I offer that a bit more strategy might help? For example, the "perfect thing he needs" might be cost prohibitive, or difficult to provide the reciprocity essential for brand building. Last week I was at MacWorld San Francisco, which to some would be considered chatchkey / swag heaven. There was ALL KINDS of "stuff" that ends up in a kitchen drawer on it's way to the landfill. I came home with only two things ( mostly because I'm "trying" to become a minimalist ;); one was a chapstick tube that said Sprint on it, and the other a keyboard shortcut card that said O'Reilly on it. The point is useful / memorable, AND budget consistent. HTH, David Ankur,

May I offer that a bit more strategy might help? For example, the “perfect thing he needs” might be cost prohibitive, or difficult to provide the reciprocity essential for brand building.

Last week I was at MacWorld San Francisco, which to some would be considered chatchkey / swag heaven. There was ALL KINDS of “stuff” that ends up in a kitchen drawer on it’s way to the landfill. I came home with only two things ( mostly because I’m “trying” to become a minimalist ;) ; one was a chapstick tube that said Sprint on it, and the other a keyboard shortcut card that said O’Reilly on it.

The point is useful / memorable, AND budget consistent.

HTH,
David

]]> By: Ankur K http://www.smallbusinessbranding.com/853/do-you-chatchkey/comment-page-1/#comment-146865 Ankur K Fri, 25 Jan 2008 09:26:30 +0000 http://www.smallbusinessbranding.com/853/do-you-chatchkey/#comment-146865 Only thing that matters is to prove to the customer that you can think in his shoes,, and therefore provide him the perfect thing he needs. Only thing that matters is to prove to the customer that you can think in his shoes,, and therefore provide him the perfect thing he needs.

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