Comments on: How To Tell Your Brand Story

By: vishal

vishal — Tue, 15 Apr 2008 04:42:03 +0000

Absolutely!! Ed is bang on in saying so. We try and convince our clients of the same but none understands.

By: Eamon

Eamon — Wed, 30 Jan 2008 13:21:04 +0000

Catherine, ‘I made the huge mistake, a little while back, of trying something different to our usual flyers’ – I don’t think ‘trying something different’ has to be a ‘huge mistake’. The mistake you made was in the design not in ‘trying something different’!

By: Dan Ider

Dan Ider — Fri, 25 Jan 2008 05:51:28 +0000

A comment to Eric’s comment… I see so many companies with the pyramid logo that Microsoft has on word and powerpoint templates. It’s crazy.

Brand is trust in colors, words and feelings. Bank of America recently changed their colors to dominate with Red (power?) Slogan wording needs to be short and succinct, I use a tool like Glyphius for this. Are you trusted or are you Enron- How do people feel about you.

Lots of power in a brand!

By: Ed Roach

Ed Roach — Wed, 23 Jan 2008 19:36:13 +0000

It IS astonishing to see even large companies sending their sales teams out with marketing materials that are output on office printers. Their Power Point presentations look as thought they were designed by 8th graders. They appear to have no appreciation for what damage this does to their brands. My only explanation might be they they view brand as logo and the information is more important than presentation. What is the point of great info if it is communicated poorly. Lost opportunity.

Thanks for commenting Eric.

By: Richard Dewick

Richard Dewick — Wed, 23 Jan 2008 18:46:03 +0000

Agree totally Ed, no matter what size company you are it’s worth spending a little on good presentation. It doesn’t have to cost though, my clients still like my simple bound documents that I take to meetings!

By: home business builder

home business builder — Wed, 23 Jan 2008 15:36:03 +0000

Informative post, I agree that no matter how small your business is, branding is crucial. With the internet and all the servics you can utilise by outsourcing cheaply, the small business owner can achieve today what was only available to large corporates previously.

By: Eric

Eric — Wed, 23 Jan 2008 15:03:57 +0000

Spot on. If I see another company send their salesmen out with material designed in MS Word…*shakes fist*

By: Catherine Lawson

Catherine Lawson — Wed, 23 Jan 2008 04:31:34 +0000

Hi Ed, this is great advice. I made the huge mistake, a little while back, of trying something different to our usual flyers.

I’d just got Adobe photoshop and thought it would be fun to make my own postcards. They were a huge flop and we quickly reverted back to the original flyers.