Comments on: Do You Know The New Definition of Marketing?

By: Robert Kingston

Robert Kingston — Sun, 10 Feb 2008 22:13:53 +0000

I think the customer centric view of marketing has been around for much longer than you think. Although if you’re talking about business on the internet I can fully agree.

I find a lot of internet businesses have their eye purely on the money. Whilst they do make a buck or two, they’re not exactly creating raving fans of their brands. So, 2-3 years down the track, they’ll be kaput. It’s like a natural evolution of business.

As Danielle said, business and customer needs have converged as though we’re all playing on the same team.

By: troy

troy — Sun, 10 Feb 2008 13:46:51 +0000

The future of Marketing will be vastly different from what it is now. Marketing from 5 years ago is not even close to now. Business, people, and “the internet” will have to constantly change to reach the ever learning and evolving target audience. The scammers will get better and the customers will get smarter. Perhaps marketing should simplify and address the customers needs.

By: Danielle

Danielle — Wed, 06 Feb 2008 13:25:10 +0000

This is really interesting Rob. It sounds like the AMA are acknowledging the powerful impact of the Web 2.0 culture.

There’s been a definite shift in perception. The ‘benefit’ of the offering appears to have taken centre stage. Therefore, those businesses that view the nature of their business as participatory and beneficial will thrive.

It’s almost like we used to see customers/clients and business owner/stakeholders as two teams playing on the field. Now we see them as members of the same team.

By: ChowMunga!

ChowMunga! — Wed, 06 Feb 2008 05:41:03 +0000

Interesting commentary. I think that any business owner or website owner has to realize that all of their personal actions contribute to their business brand and image. So, I think it is appropriate that the definition of marketing now includes the activities performed by individuals in regards to personal branding. For many businesses the personal brand is synonymous with the business brand (in particular for blog owners).

By: New Defintion for Marketing | Bracing Your Brand

New Defintion for Marketing | Bracing Your Brand — Tue, 05 Feb 2008 08:14:13 +0000

[...] won’t rehash about what I wrote about the new definition on Small Business Branding, but I will say that the major focus of this definition over the old one [...]