Comments on: Advertising is, well – advertising… http://www.smallbusinessbranding.com/861/advertising-is-well-%e2%80%93-advertising%e2%80%a6/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 14:51:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Bookout http://www.smallbusinessbranding.com/861/advertising-is-well-%e2%80%93-advertising%e2%80%a6/comment-page-1/#comment-160487 David Bookout Tue, 26 Feb 2008 02:30:39 +0000 http://www.smallbusinessbranding.com/861/advertising-is-well-%e2%80%93-advertising%e2%80%a6/#comment-160487 Hi Ed; Appreciate your comments, thank YOU !! May I offer that the situation you describe may in fact be a great opportunity? To me, metrics repeatedly prove that solid strategy, and well executed tactical implementation really do drive adoption / transaction. Another anonymous quote comes to mind - "Nothing ever killed a bad product faster than good marketing". Service providers that shortcut time tested basics only put more prospects back into the market. The good news is that these prospects are all the more educated when they return, and often make better customers as a result. Sincerely with best regards, David Hi Ed;

Appreciate your comments, thank YOU !!

May I offer that the situation you describe may in fact be a great opportunity?

To me, metrics repeatedly prove that solid strategy, and well executed tactical implementation really do drive adoption / transaction.

Another anonymous quote comes to mind – “Nothing ever killed a bad product faster than good marketing”.

Service providers that shortcut time tested basics only put more prospects back into the market. The good news is that these prospects are all the more educated when they return, and often make better customers as a result.

Sincerely with best regards,
David

]]> By: Ed Roach http://www.smallbusinessbranding.com/861/advertising-is-well-%e2%80%93-advertising%e2%80%a6/comment-page-1/#comment-160375 Ed Roach Mon, 25 Feb 2008 14:00:02 +0000 http://www.smallbusinessbranding.com/861/advertising-is-well-%e2%80%93-advertising%e2%80%a6/#comment-160375 Good article David. You hit on a pain point for me, that has been an irritant for many years. Creative for creative's sake. The delivery over-powering the sales message. It seems designed to win awards, more than to sell the product. I've often replied, "Yeh, that was a funny commercial, but can you recall what they were selling?" The reply is often a puzzled look. I like a quote a read many years ago and the author escapes me - "It's not creative unless it sells!" This line stirs emotion in a number of peers, but I believe it it just stating the reason creative exists in our 'world' and that is to sell not create 'art'. There is a place for that. If it doesn't sell, it doesn't communicate. Thanks for that. Good article David. You hit on a pain point for me, that has been an irritant for many years. Creative for creative’s sake. The delivery over-powering the sales message. It seems designed to win awards, more than to sell the product. I’ve often replied, “Yeh, that was a funny commercial, but can you recall what they were selling?” The reply is often a puzzled look. I like a quote a read many years ago and the author escapes me – “It’s not creative unless it sells!”

This line stirs emotion in a number of peers, but I believe it it just stating the reason creative exists in our ‘world’ and that is to sell not create ‘art’. There is a place for that. If it doesn’t sell, it doesn’t communicate.

Thanks for that.

]]> By: Favorite Blog Posts February 11-15 « The Transfer http://www.smallbusinessbranding.com/861/advertising-is-well-%e2%80%93-advertising%e2%80%a6/comment-page-1/#comment-156581 Favorite Blog Posts February 11-15 « The Transfer Fri, 15 Feb 2008 15:14:46 +0000 http://www.smallbusinessbranding.com/861/advertising-is-well-%e2%80%93-advertising%e2%80%a6/#comment-156581 [...] Advertising is, well-Advertising…- This post by David Bookout at Small Business Branding provides a solid, common sense advertising decision filter. Clip this in your “Classics” folder. [...] [...] Advertising is, well-Advertising…- This post by David Bookout at Small Business Branding provides a solid, common sense advertising decision filter. Clip this in your “Classics” folder. [...]

]]> By: Max http://www.smallbusinessbranding.com/861/advertising-is-well-%e2%80%93-advertising%e2%80%a6/comment-page-1/#comment-156152 Max Thu, 14 Feb 2008 17:29:30 +0000 http://www.smallbusinessbranding.com/861/advertising-is-well-%e2%80%93-advertising%e2%80%a6/#comment-156152 Great post. Really enjoyed it. Great post. Really enjoyed it.

]]>