Comments on: The Internet Levels The Playing Field http://www.smallbusinessbranding.com/870/the-internet-levels-the-playing-field/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ed Roach http://www.smallbusinessbranding.com/870/the-internet-levels-the-playing-field/comment-page-1/#comment-169631 Ed Roach Sat, 22 Mar 2008 02:33:04 +0000 http://www.smallbusinessbranding.com/870/the-internet-levels-the-playing-field/#comment-169631 You know there WAS a magazine that I felt covered the web quite nicely but has since gone under. it was called Business 2.0. I used to read it cover to cover. It was owned by the people at Fortune. Wired is very topical with regard to the web, don't you think? You know there WAS a magazine that I felt covered the web quite nicely but has since gone under. it was called Business 2.0. I used to read it cover to cover. It was owned by the people at Fortune. Wired is very topical with regard to the web, don’t you think?

]]> By: Vera http://www.smallbusinessbranding.com/870/the-internet-levels-the-playing-field/comment-page-1/#comment-169508 Vera Fri, 21 Mar 2008 17:04:08 +0000 http://www.smallbusinessbranding.com/870/the-internet-levels-the-playing-field/#comment-169508 Hi Tom, you're absolutely right. I believe small business owners (I'm thinking of traditional brick and mortar stores) spend some time looking at the odd magazine. But do not focus on building their marketing efforts and the odd few do collect email addresses. I think they need to utilize email marketing better and run special sales, even on an autoresponder to get people coming back into their store. I think it could be done very well without overloading people with every single mention of every product they have. But think about it, if you mention to a traditional business owner the word autoresponder, they will look at you with a big question mark on their face. It's a shift in thinking, I believe it is happening but it will take some time. Hi Tom, you’re absolutely right. I believe small business owners (I’m thinking of traditional brick and mortar stores) spend some time looking at the odd magazine. But do not focus on building their marketing efforts and the odd few do collect email addresses.

I think they need to utilize email marketing better and run special sales, even on an autoresponder to get people coming back into their store. I think it could be done very well without overloading people with every single mention of every product they have.

But think about it, if you mention to a traditional business owner the word autoresponder, they will look at you with a big question mark on their face.

It’s a shift in thinking, I believe it is happening but it will take some time.

]]> By: Tom Beaton http://www.smallbusinessbranding.com/870/the-internet-levels-the-playing-field/comment-page-1/#comment-169500 Tom Beaton Fri, 21 Mar 2008 16:40:22 +0000 http://www.smallbusinessbranding.com/870/the-internet-levels-the-playing-field/#comment-169500 There is so much that can be done - and relatively easily too. We know this. The fact is that most small business owners do not spend time reading about small business and marketing online. Print mags are expensive and often do not feature online and new media very prominently. Many businesses collate email addresses, but few use them well. At the same time, that is not such a bad thing. Newsletters etc coming into your inbox is fine for a certain number of products, but imagine if every product we used, wanted to send us a newsletter? Our inbox would be permanantly filled. There is so much that can be done – and relatively easily too. We know this. The fact is that most small business owners do not spend time reading about small business and marketing online. Print mags are expensive and often do not feature online and new media very prominently.

Many businesses collate email addresses, but few use them well. At the same time, that is not such a bad thing. Newsletters etc coming into your inbox is fine for a certain number of products, but imagine if every product we used, wanted to send us a newsletter? Our inbox would be permanantly filled.

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