Comments on: Brand Values In A Recession

By: Brenda | Trade Marks

Brenda | Trade Marks — Wed, 28 Oct 2009 07:46:15 +0000

This was very interesting to read, thanks Ed. I have to say that no matter what the company is they are all taking a knock due to the recession and its really sad, I just hope things start to look up soon.

By: Ed Roach

Ed Roach — Tue, 20 May 2008 02:06:51 +0000

I guess it really depends on what brand values they ultimately adopt. Whatever the choice the must deliver the brand most loved. How many times have we all witnessed a money decision with no consideration given to brand – only to watch the new entity implode and everyone wondering where they went wrong.

By: Noobpreneur

Noobpreneur — Tue, 20 May 2008 00:57:41 +0000

Ed,

This is an insightful article – thanks for sharing.

I have followed a few partnership due to the recession – perhaps they aware of the Eaton – Sears case you mentioned, they decided to merge and create a new brand name.

In your opinion, is this viable decision, as you mention that brand value is not transferable?

Thanks for your insight.

By: Ed Roach

Ed Roach — Tue, 01 Apr 2008 21:06:11 +0000

Your welcome Terra. The breakfast meeting I referred to was filled with business people who went through mergers and felt the acculturation model to be accurate.
I felt it would great to share the information here.

By: Terra Andersen

Terra Andersen — Tue, 01 Apr 2008 20:16:38 +0000

I enjoyed reading your insight on this topic, thanks for sharing! *=)