Posted on April 28, 2008 by Krishna De

If you are looking to position yourself as a thought leader in your field, one of the opportunities that many people forget to use is that of becoming a central resource for their clients and potential clients.

By keeping up to date with the leading edge thinking in your area from books to research, or even events that you attend, your clients will soon come to realize that you know your area of expertise.

In addition, writing reviews of those books or reports with your perspective is also a valuable resource, and increasingly you can do this online at your website, business blog or even sites such as Amazon.com. This also reinforces your personal brand online and reviews you write will be found in the search engines

A relatively new service is available online called Loudervoice dedicated to reviews.

You can register for a free account at Loudervoice and you can post your reviews directly on the site or from your own business blog, from your mobile phone or from micro blogging sites such as Twitter.

So the next time you read a book or report, attend an event or programme related to your field of expertise, consider consolidating your views, add your perspective and then write up and post the review on the web for the benefit of your own clients and to attract more clients and customers.

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About Krishna: Krishna De is and award winning brand engagement and social media communications expert. She is also the Founder and Vice Chair of the Association for Coaching in Ireland. She guides executives in how to create high performing businesses with a focus on building compelling and engaging corporate brands, employer brands, internal brands and their own personal brands leveraging traditional and social media marketing and communication strategies. Krishna is a contributing author to several books and is an inspiring speaker and sought after spokesperson on brand engagement, social media, leadership and coaching. Krishna's expertise has been featured extensively in the media and leading publications including the Wall Street Journal, The Independent, The Sunday Times, Marketing Age and Labour Mobility. You can access more of Krishna's insights and tips about branding, social media and leadership at her business blogs and podcasts 'Biz Growth News' (www.bizgrowthnews.com), 'Talking Coaching' (www.talkingcoaching.com) 'The Podcast Sisters' (www.thepodcastsisters.com) and 'PodCamp Ireland' (www.podcampireland.com) the unconference about social media in Ireland.

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