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	<title>Comments on: What is your lack of planning costing you?</title>
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	<link>http://www.smallbusinessbranding.com/889/what-is-your-lack-of-planning-costing-you/</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>By: How Much Should You Budget For Marketing? - Small Business Branding</title>
		<link>http://www.smallbusinessbranding.com/889/what-is-your-lack-of-planning-costing-you/comment-page-1/#comment-189728</link>
		<dc:creator>How Much Should You Budget For Marketing? - Small Business Branding</dc:creator>
		<pubDate>Mon, 26 May 2008 13:37:14 +0000</pubDate>
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		<description>[...] you budget for marketing and create an actual plan - you are 95% more likely [...]</description>
		<content:encoded><![CDATA[<p>[...] you budget for marketing and create an actual plan &#8211; you are 95% more likely [...]</p>
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	<item>
		<title>By: Something To Think About &#124; Big Promotions Blog</title>
		<link>http://www.smallbusinessbranding.com/889/what-is-your-lack-of-planning-costing-you/comment-page-1/#comment-182446</link>
		<dc:creator>Something To Think About &#124; Big Promotions Blog</dc:creator>
		<pubDate>Fri, 02 May 2008 19:00:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/889/what-is-your-lack-of-planning-costing-you/#comment-182446</guid>
		<description>[...] to a recent post by Drew McLellan in the Small Business Branding blog, this failure to create a written marketing [...]</description>
		<content:encoded><![CDATA[<p>[...] to a recent post by Drew McLellan in the Small Business Branding blog, this failure to create a written marketing [...]</p>
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	<item>
		<title>By: Steve Mills</title>
		<link>http://www.smallbusinessbranding.com/889/what-is-your-lack-of-planning-costing-you/comment-page-1/#comment-181405</link>
		<dc:creator>Steve Mills</dc:creator>
		<pubDate>Wed, 30 Apr 2008 06:47:00 +0000</pubDate>
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		<description>A detailed, researched plan does let you look at your ideas objectively, and plan the best course of action to get them to market quickly and cheaply. 

I agree that otherwise you are trekking without a map, and it will cost more and take longer</description>
		<content:encoded><![CDATA[<p>A detailed, researched plan does let you look at your ideas objectively, and plan the best course of action to get them to market quickly and cheaply. </p>
<p>I agree that otherwise you are trekking without a map, and it will cost more and take longer</p>
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	<item>
		<title>By: Ayo Ijidakinro</title>
		<link>http://www.smallbusinessbranding.com/889/what-is-your-lack-of-planning-costing-you/comment-page-1/#comment-181035</link>
		<dc:creator>Ayo Ijidakinro</dc:creator>
		<pubDate>Tue, 29 Apr 2008 05:24:31 +0000</pubDate>
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		<description>Hey Drew,

The irony is that we all accept the importance of a business plan but most websites are built without the same rigorous planning.  Shouldn&#039;t we expect this to lead to an adverse impact?

I wrote a similar article about this recently: http://www.ayoswebdesign.com/2008/04/what-is-web-strategy-and-why-is-it.html

Thanks for writing on such an important topic.  I don&#039;t think business owners can be reminded enough about the need to sit down and create a business plan for their website.

Best,
Ayo</description>
		<content:encoded><![CDATA[<p>Hey Drew,</p>
<p>The irony is that we all accept the importance of a business plan but most websites are built without the same rigorous planning.  Shouldn&#8217;t we expect this to lead to an adverse impact?</p>
<p>I wrote a similar article about this recently: <a href="http://www.ayoswebdesign.com/2008/04/what-is-web-strategy-and-why-is-it.html" rel="nofollow">http://www.ayoswebdesign.com/2008/04/what-is-web-strategy-and-why-is-it.html</a></p>
<p>Thanks for writing on such an important topic.  I don&#8217;t think business owners can be reminded enough about the need to sit down and create a business plan for their website.</p>
<p>Best,<br />
Ayo</p>
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