Comments on: Targeting a Niche: How Obvious Do You Have To Be? http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 14:51:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kelly http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/comment-page-1/#comment-183443 Kelly Mon, 05 May 2008 06:05:56 +0000 http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/#comment-183443 Great input! The difference between creating a brand identity and creating a marketing campaign is exactly what I need to discuss with my client :) Great input!

The difference between creating a brand identity and creating a marketing campaign is exactly what I need to discuss with my client :)

]]> By: Anne Goodrich http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/comment-page-1/#comment-181904 Anne Goodrich Thu, 01 May 2008 11:30:21 +0000 http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/#comment-181904 I'm no expert, but it seems to me that if your client found her clientele expanding in a certain niche area, that it would be natural to start targeting that specific market with either her existing site, or a second web site. I know a consideration would be whether she could retain the same focus with maintaining two sites, but on the other hand, a second site could be quickly revised from existing content, and cross linking could be advantageous too. I’m no expert, but it seems to me that if your client found her clientele expanding in a certain niche area, that it would be natural to start targeting that specific market with either her existing site, or a second web site. I know a consideration would be whether she could retain the same focus with maintaining two sites, but on the other hand, a second site could be quickly revised from existing content, and cross linking could be advantageous too.

]]> By: Chris Wilson http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/comment-page-1/#comment-181228 Chris Wilson Tue, 29 Apr 2008 20:55:07 +0000 http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/#comment-181228 Focusing in on clients in the medical field would be a great strategy. The medical industry is a growing market, with no end in sight. By focusing in this niche, her credibility will get an immediate boost. She have a greater chance at claiming expert status in this area. One question I would ask is whether or not she has a passion for working exclusively with clients in the medical field. That alone will make all the difference as to whether or not she should move ahead. Love to hear more of your thoughts! Focusing in on clients in the medical field would be a great strategy. The medical industry is a growing market, with no end in sight. By focusing in this niche, her credibility will get an immediate boost. She have a greater chance at claiming expert status in this area.

One question I would ask is whether or not she has a passion for working exclusively with clients in the medical field. That alone will make all the difference as to whether or not she should move ahead.

Love to hear more of your thoughts!

]]> By: Ed Erickson http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/comment-page-1/#comment-181182 Ed Erickson Tue, 29 Apr 2008 16:25:34 +0000 http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/#comment-181182 Your client may not want to go so far as to adopt a brand that is singularly focused on doctors, as it may unnecessarily limit her ability to grow or change focus later without having to launch a new brand. Before taking that step, she should understand the potential of that niche - is it big enough to allow her to get all the business she wants/needs? Regardless of whether she decides to adopt a doctor-focused brand identity, she absolutuely should aim all of her marketing squarely at the niche. Effective marketing communications will always speak directly to the prospect. Your client should develop versions of her materials to be doctor-specific. By addressing this very targeted group, she has the opportunity to "go deep" with her copy, thus better demonstrating her experience and skill working with poeple just like the prospect. The advantage of avoiding a company name that could become limiting is that as she wants or needs to expand to other niches, she simply needs to create another version of her materials that speaks directly to the new niche. Your client may not want to go so far as to adopt a brand that is singularly focused on doctors, as it may unnecessarily limit her ability to grow or change focus later without having to launch a new brand. Before taking that step, she should understand the potential of that niche – is it big enough to allow her to get all the business she wants/needs?

Regardless of whether she decides to adopt a doctor-focused brand identity, she absolutuely should aim all of her marketing squarely at the niche.

Effective marketing communications will always speak directly to the prospect. Your client should develop versions of her materials to be doctor-specific. By addressing this very targeted group, she has the opportunity to “go deep” with her copy, thus better demonstrating her experience and skill working with poeple just like the prospect.

The advantage of avoiding a company name that could become limiting is that as she wants or needs to expand to other niches, she simply needs to create another version of her materials that speaks directly to the new niche.

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