What do you use when creating accounts at social networks, video sharing sites, forums and the like? If you’re using a nickname from your school days you may be missing out on the opportunity to further spread your brand name.
Why? Because on some networks, usernames are what people use to look you up. Usernames are also sometimes used in the URL of your profile’s pages. Also, on average many of us belong to more than one social network. The more consistent we are on all these sites, the more often we get our name in front of our audience.
For many of us, the logical username would be our real names. As small business owners, our brand, is often closely intertwined with us. But what if the username is taken? Then get creative, by choose something that can further enhance your brand. For example, I’ve had a few people nickname me their “Tech Diva”. I personally do not like “diva” so I use “TechLady” for my Twitter account.
Another marketer whom I follow – Anita Campbell is owner of SmallBizTrends and she uses “smallbiztrends” as her Twitter username.
The bottom line is, they all reinforce the tie between us and our brands or what our business stands for, and yet, don’t look like spam. Regardless of the social network we participate in, people know when they see me, my name or my username it’ll always be related to technology in one way or another.
