Hi, Kelly,
I definitely will say yes – to stay competitive in today’s web 2.0, I have to laser-target my audience. I can’t – and won’t have time – to cater a huge general niche on the Net.
Like what you mentioned – the key word is ‘fast’.
Thanks.
Being Focused Allows You To Act Fast
When you build a business with extreme focus you are positioned to move quick when the need arises and that is often something that business owners with a fractured focus have trouble with.
I have one target market and know it well. Because I’ve chosen to devote myself to this one snug market of business owners it is easy for me to stay in tune with their needs. When an opportunity comes to introduce them to something new I can spring into action with minimal additional research.
I can decide fast, act fast and see results fast.
Can you say the same? Share why you could say yes or no 
Author: Kelly McCausey (6 Articles)
Kelly McCausey, owner of Mom's Talk Network (http://www.momstalknetwork.com) is a full time internet marketer, podcaster and business coach and she is annoyingly dedicated to telling others to create highly focused businesses instead of letting their entrepreneurial ideas run rampant. (A lesson she learned the hard way.) Hear Kelly weekly on Work at Home Moms Talk Radio (http://www.wahmtalkradio.com) and join her private networking and mentoring community at Mom Masterminds.
2 comments - add yours
Noobpreneur
May 14, 2008
Sabine Pyrchalla
May 14, 2008
Kelly,
I agree – the answer is yes (on being focused). Not only is it time consuming to try and target huge groups of people, but with todays ability to niche (via the net etc) – why waste your time and money on trying to appeal to the masses. If someone is searching for Belgium Chocolate (just as an example, and because I like it…) info, they will most likely not start out by searching for Cocoa Beans. Just my two cents….
