I agree – the answer is yes (on being focused). Not only is it time consuming to try and target huge groups of people, but with todays ability to niche (via the net etc) – why waste your time and money on trying to appeal to the masses. If someone is searching for Belgium Chocolate (just as an example, and because I like it…) info, they will most likely not start out by searching for Cocoa Beans. Just my two cents….

I definitely will say yes – to stay competitive in today’s web 2.0, I have to laser-target my audience. I can’t – and won’t have time – to cater a huge general niche on the Net.

Like what you mentioned – the key word is ‘fast’.

Thanks.