Comments on: Pay Per Click (PPC)-Why You Should Care?

By: MBMI Steel Buildings

MBMI Steel Buildings — Thu, 28 Oct 2010 20:56:01 +0000

I have just realized that all of our PPC efforts where a waste of time. Thanks for this post, I need to change the way I am using PPC.

By: Easy SEO Blog

Easy SEO Blog — Tue, 24 Mar 2009 17:58:17 +0000

PPC Marketing can definately be effective is used correctly. Never under-estimate the value of testing different ads though. This is one mistake I made early on, ignoring the test.

By: The Blogger Source

The Blogger Source — Wed, 25 Feb 2009 01:50:28 +0000

Helpful tips. I have been considering this for some time.

By: Robert Kingston

Robert Kingston — Sun, 18 May 2008 08:26:26 +0000

Yellow Pages is a thing of the past. I worked out last week that one of my clients is paying $173.74 per conversion through the Yellow Pages but AdWords delivers conversions for just $10.99. We’ve saved them nearly $1500 / month.

If people aren’t aware of the benefits that PPC can deliver, I feel for them. That said, some people do get good returns on Yellow Pages still – mostly trades though.

Also, ditto on Noobpreneur’s question.

@Tina – I’ve checked out some of the smaller engines but I’m afraid I won’t be getting a good return for my time spent setting up the campaign as well as a decent reach. Any stats on that?

By: Tina Davis

Tina Davis — Fri, 16 May 2008 14:08:03 +0000

Also consider researching second-tier search engines, such as eZanga.com. You can save money on your PPC campaign, yet receive high quality traffic. Traffic Advisors is eZanga’s fraud detection system, which eliminates click fraud in real time (instead of after the click), thus saving your budget.

…Something to consider

By: Noobpreneur

Noobpreneur — Fri, 16 May 2008 00:32:58 +0000

Hi Jeff,

Great tips – One question – Your PPC ads are sometimes abused by competitors by clicking your ads repeatedly – Hence, losing you money.

What’s your view on this?

Thanks Jeff!

By: Meredith

Meredith — Thu, 15 May 2008 22:23:30 +0000

I realize this post is meant to be helpful but I couldn’t help but notice you left “develop landing pages for your campaigns” out of your “How it works” list. It’s such an essential part of getting great SEM results and so rarely even mentioned when bloggers tell small business owners to do PPC marketing. I realize it’s a more complicated thing to explain in detail than you may have wanted to get into but leaving it out entirely misses an important step in how to run an SEM campaign.

The good news is you inspired me to write a post of my own that describes, in more detail, how landing pages work

So, to all you small biz marketers, if you’re considering PPC marketing, make sure you educate yourself about landing pages before you try it out. You can read my explanation here http://www.brandtorrent.com/blog/?p=19 or read what Google has to say about it here https://adwords.google.com/support/bin/answer.py?answer=46675&hl=en

By: Brand Torrent Blog » PPC For Less: Penny Pinching With Search Marketing

Brand Torrent Blog » PPC For Less: Penny Pinching With Search Marketing — Thu, 15 May 2008 22:02:09 +0000

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