Comments on: Do You Have A Magical Brand?

By: Ed Roach

Ed Roach — Mon, 06 Jul 2009 12:45:13 +0000

On hold – it’s amazing how very few places try an copy Disney’s talents of immersion. It’s what keeps me coming back.

By: on hold music

on hold music — Fri, 03 Jul 2009 22:30:09 +0000

I have been to disneyworld a few times and totally agree with what you have said. I also really like your comment about how Disney makes you forget that you are walking around a giant set. It is scary to think of how powerful their “experience” is that you acatually forget what reality is. That Mickey Mouse has truly created the worlds largest “people trap”.

By: Stories By REL » Delivering on a promise pays off

Stories By REL » Delivering on a promise pays off — Thu, 22 May 2008 20:20:55 +0000

[...] singing the praises of the Disney brand just like another like-minded brand dude, Drew McLellan, in this post about the experience. As he describes his recent visit to Disney, he asks some very direct questions, including this [...]

By: Ed Roach

Ed Roach — Wed, 21 May 2008 00:59:09 +0000

One more thing to consider- Disney has their audience loving them so much 350,000 of them bought into their vacation club, which is their time-share properties that gives the purchaser 2 weeks accommodation for the next 50 years. And packages from 16 to 50,000 dollars – well you play with the numbers.

Anyway you look at Disney, it’s a brand story worth learning a lesson from.

By: Noobpreneur

Noobpreneur — Wed, 21 May 2008 00:43:01 +0000

Ed,

Great post – Disney does have a manicured experience, but hey, we keep buying the admission tickets…

As you said, ‘playing’ at emotional level does prove to be the most effective marketing tool of all – as long as it is done consistently… and presistently

Why the disaster relief organisations kept displaying images and vids of sad people in adversities? They emotionally capture you to donate for the cause. Manicured? You bet. Effective? Of course!

Thanks for the pointers, Ed.