Comments on: How Much Should You Budget For Marketing? http://www.smallbusinessbranding.com/935/how-much-should-you-budget-for-marketing/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Drew McLellan http://www.smallbusinessbranding.com/935/how-much-should-you-budget-for-marketing/comment-page-1/#comment-190254 Drew McLellan Wed, 28 May 2008 04:43:02 +0000 http://www.smallbusinessbranding.com/?p=935#comment-190254 Noobpreneur -- Bravo for having budgets in the first place. How did you come to determine your percentages? Drew Noobpreneur –

Bravo for having budgets in the first place. How did you come to determine your percentages?

Drew

]]> By: Drew McLellan http://www.smallbusinessbranding.com/935/how-much-should-you-budget-for-marketing/comment-page-1/#comment-190253 Drew McLellan Wed, 28 May 2008 04:42:14 +0000 http://www.smallbusinessbranding.com/?p=935#comment-190253 John, Without a doubt, there are many ways to set a marketing budget. And there is probably not one absolutely correct way. My point is -- you need to have one. As long as the methodology is sound -- you are probably ahead of 95% of your competitors simply by having a budget at all! Drew John,

Without a doubt, there are many ways to set a marketing budget. And there is probably not one absolutely correct way. My point is — you need to have one.

As long as the methodology is sound — you are probably ahead of 95% of your competitors simply by having a budget at all!

Drew

]]> By: Noobpreneur http://www.smallbusinessbranding.com/935/how-much-should-you-budget-for-marketing/comment-page-1/#comment-189927 Noobpreneur Tue, 27 May 2008 01:13:04 +0000 http://www.smallbusinessbranding.com/?p=935#comment-189927 Drew, I agree - you could get out of control if you don't have budget in place :) My marketing budget for my offline business is 5% from revenue/sales. For my online busienss, I budget 20% for the marketing. Cheers! Drew,

I agree – you could get out of control if you don’t have budget in place :)

My marketing budget for my offline business is 5% from revenue/sales. For my online busienss, I budget 20% for the marketing.

Cheers!

]]> By: John http://www.smallbusinessbranding.com/935/how-much-should-you-budget-for-marketing/comment-page-1/#comment-189794 John Mon, 26 May 2008 16:05:34 +0000 http://www.smallbusinessbranding.com/?p=935#comment-189794 Alternatively why not start by determining how many customers you want deciding on an acceptable customer acquisition cost and then multiplying the two? Alternatively why not start by determining how many customers you want deciding on an acceptable customer acquisition cost and then multiplying the two?

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