<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Differentiate or Die: Standing Out In A Crowd</title>
	<atom:link href="http://www.smallbusinessbranding.com/939/939/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.smallbusinessbranding.com/939/939/</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
	<lastBuildDate>Sat, 04 Feb 2012 15:59:29 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<item>
		<title>By: cheryl</title>
		<link>http://www.smallbusinessbranding.com/939/939/comment-page-1/#comment-316989</link>
		<dc:creator>cheryl</dc:creator>
		<pubDate>Tue, 13 Apr 2010 09:11:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=939#comment-316989</guid>
		<description>for most people maybe price is everything.. so it must be consider</description>
		<content:encoded><![CDATA[<p>for most people maybe price is everything.. so it must be consider</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Noobpreneur</title>
		<link>http://www.smallbusinessbranding.com/939/939/comment-page-1/#comment-192125</link>
		<dc:creator>Noobpreneur</dc:creator>
		<pubDate>Wed, 04 Jun 2008 08:49:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=939#comment-192125</guid>
		<description>Jeff,

Spot on - I don&#039;t want to be lemmings myself - being a follower, battling with competitors in price war.  I want to be unique, and differentiated.

Thanks for the inspiring post :)</description>
		<content:encoded><![CDATA[<p>Jeff,</p>
<p>Spot on &#8211; I don&#8217;t want to be lemmings myself &#8211; being a follower, battling with competitors in price war.  I want to be unique, and differentiated.</p>
<p>Thanks for the inspiring post <img src='http://www.smallbusinessbranding.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark True</title>
		<link>http://www.smallbusinessbranding.com/939/939/comment-page-1/#comment-191960</link>
		<dc:creator>Mark True</dc:creator>
		<pubDate>Tue, 03 Jun 2008 17:47:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=939#comment-191960</guid>
		<description>Jeff:


Wrapped up tightly in that difference needs to be a clear invitation to take part (let them KNOW about your difference) a significant amount of relevence. Difference with invitation is just plain scary. Invitation without relevence is a waste of the audience&#039;s time. 

Thanks for making &quot;different&quot; so clear! 

-Mark</description>
		<content:encoded><![CDATA[<p>Jeff:</p>
<p>Wrapped up tightly in that difference needs to be a clear invitation to take part (let them KNOW about your difference) a significant amount of relevence. Difference with invitation is just plain scary. Invitation without relevence is a waste of the audience&#8217;s time. </p>
<p>Thanks for making &#8220;different&#8221; so clear! </p>
<p>-Mark</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sharon McMillan</title>
		<link>http://www.smallbusinessbranding.com/939/939/comment-page-1/#comment-191245</link>
		<dc:creator>Sharon McMillan</dc:creator>
		<pubDate>Sat, 31 May 2008 20:33:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=939#comment-191245</guid>
		<description>This is classic and proven marketing advice.  Ultimately you want to differentiate,  demonstrate and promote your brand.  That in my mind is the route to becoming top of mind with your target market which is after all the holy grail for brand marketers.</description>
		<content:encoded><![CDATA[<p>This is classic and proven marketing advice.  Ultimately you want to differentiate,  demonstrate and promote your brand.  That in my mind is the route to becoming top of mind with your target market which is after all the holy grail for brand marketers.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

