Yahoo Pipes – A Tool For Your Marketing Research Kitbag

Posted on June 06, 2008 by Krishna De

Are you researching for a key branding project or marketing assignment you are working on?

I know many of us turn to the web to find information perhaps about a potential client as we write proposals, about the industry sector a client is involved in so that we come well versed in their business and so we can identify where we can add value, or even checking out a competitor as part of the development of our brand strategy or marketing plan.

A free tool I have recently come across which I think has tremendous opportunities for research is Yahoo Pipes.

Yahoo Pipes provides you with the ability to aggregate, manipulate, and mashup content from around the web creating a feed with relevant information. you can also publish your Yahoo Pipe so that others can access it or modify it for their own use.

Take a look at this video that shows you how to create your own pipe of research data.

ADDITIONAL RESOURCES

I use Google Alerts to support my research,and you can read an article here about 10 ways I use Google Alerts in my research.

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About Krishna:
Krishna De is and award winning brand engagement and social media communications expert. She is also the Founder and Vice Chair of the Association for Coaching in Ireland. She guides executives in how to create high performing businesses with a focus on building compelling and engaging corporate brands, employer brands, internal brands and their own personal brands leveraging traditional and social media marketing and communication strategies. Krishna is a contributing author to several books and is an inspiring speaker and sought after spokesperson on brand engagement, social media, leadership and coaching. Krishna's expertise has been featured extensively in the media and leading publications including the Wall Street Journal, The Independent, The Sunday Times, Marketing Age and Labour Mobility. You can access more of Krishna's insights and tips about branding, social media and leadership at her business blogs and podcasts 'Biz Growth News' (www.bizgrowthnews.com), 'Talking Coaching' (www.talkingcoaching.com) 'The Podcast Sisters' (www.thepodcastsisters.com) and 'PodCamp Ireland' (www.podcampireland.com) the unconference about social media in Ireland.

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One Response to “Yahoo Pipes – A Tool For Your Marketing Research Kitbag”

Brian Erickson

- 7th Jun, 08 02:06am

One other tool I have been using recently is called Filtrbox (www.filtrbox.com). It allows you to set up a group of filters based on keywords and then refine them to get the results that are interesting to you. You can then combine filters together to give you a snapshot of a particular topic. Worth looking into for anyone doing market/industry research.

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