Comments on: Make Sure The Pluses Exceed The Pain http://www.smallbusinessbranding.com/961/make-sure-the-pluses-exceed-the-pain/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Drew McLellan http://www.smallbusinessbranding.com/961/make-sure-the-pluses-exceed-the-pain/comment-page-1/#comment-198039 Drew McLellan Fri, 27 Jun 2008 03:45:17 +0000 http://www.smallbusinessbranding.com/?p=961#comment-198039 Vera, Some customers are willing to share all their personal financial information and others are not. If a customer is willing to share it -- the bank can do most of the work. Drew Vera,

Some customers are willing to share all their personal financial information and others are not. If a customer is willing to share it — the bank can do most of the work.

Drew

]]> By: Vera Raposo http://www.smallbusinessbranding.com/961/make-sure-the-pluses-exceed-the-pain/comment-page-1/#comment-197909 Vera Raposo Thu, 26 Jun 2008 16:24:05 +0000 http://www.smallbusinessbranding.com/?p=961#comment-197909 Drew that is a great solution and so wonderful that you could provide this help. And yes, it is all good news for us, but at the same time I've often felt that I'm so busy running my own business and growing it that who has the time for it all. It's great if they let you run with it and just do what needs to be done instead of explaining it all to them. Drew that is a great solution and so wonderful that you could provide this help. And yes, it is all good news for us, but at the same time I’ve often felt that I’m so busy running my own business and growing it that who has the time for it all. It’s great if they let you run with it and just do what needs to be done instead of explaining it all to them.

]]> By: Drew McLellan http://www.smallbusinessbranding.com/961/make-sure-the-pluses-exceed-the-pain/comment-page-1/#comment-197674 Drew McLellan Wed, 25 Jun 2008 18:55:13 +0000 http://www.smallbusinessbranding.com/?p=961#comment-197674 Ed & Vera, We've worked with several regional banks to put together a "switch kit" as they're call in the bank biz. They really aren't that complicated. The customer does have to do a little bit of work in terms of providing some raw data -- but the bank can do the rest. But as we all know, most banks and bank marketers are not on the cutting edge. Which is good news for the few that are! Drew Ed & Vera,

We’ve worked with several regional banks to put together a “switch kit” as they’re call in the bank biz. They really aren’t that complicated. The customer does have to do a little bit of work in terms of providing some raw data — but the bank can do the rest.

But as we all know, most banks and bank marketers are not on the cutting edge. Which is good news for the few that are!

Drew

]]> By: Vera Raposo http://www.smallbusinessbranding.com/961/make-sure-the-pluses-exceed-the-pain/comment-page-1/#comment-197650 Vera Raposo Wed, 25 Jun 2008 16:15:20 +0000 http://www.smallbusinessbranding.com/?p=961#comment-197650 Yeah no kidding Ed, it's really a no-brainer. Yeah no kidding Ed, it’s really a no-brainer.

]]> By: Ed Roach http://www.smallbusinessbranding.com/961/make-sure-the-pluses-exceed-the-pain/comment-page-1/#comment-196390 Ed Roach Fri, 20 Jun 2008 23:55:26 +0000 http://www.smallbusinessbranding.com/?p=961#comment-196390 If the banks were a little bit smarter, they would also take care of all the hassles associated with changing banks. I'm sure they could develop a system where it could be automated. If the banks were a little bit smarter, they would also take care of all the hassles associated with changing banks. I’m sure they could develop a system where it could be automated.

]]> By: Drew McLellan http://www.smallbusinessbranding.com/961/make-sure-the-pluses-exceed-the-pain/comment-page-1/#comment-196322 Drew McLellan Fri, 20 Jun 2008 19:30:21 +0000 http://www.smallbusinessbranding.com/?p=961#comment-196322 Vera, And we also need to remember, as we try to entice customers away from their current vendors, just how sticky those relationships are. No wonder we have to work so hard to earn a new client. Persistence is a key. We need to be there, ready to welcome them, when they get THAT mad that they're ready to leave. And we need to constantly remind them that we're patiently waiting. Drew Vera,

And we also need to remember, as we try to entice customers away from their current vendors, just how sticky those relationships are. No wonder we have to work so hard to earn a new client.

Persistence is a key. We need to be there, ready to welcome them, when they get THAT mad that they’re ready to leave. And we need to constantly remind them that we’re patiently waiting.

Drew

]]> By: Vera Raposo http://www.smallbusinessbranding.com/961/make-sure-the-pluses-exceed-the-pain/comment-page-1/#comment-196254 Vera Raposo Fri, 20 Jun 2008 13:14:08 +0000 http://www.smallbusinessbranding.com/?p=961#comment-196254 Excellent post Drew! You're right it's far too painful to leave a bank, and in creating or choosing our products, we need to think of ways we can keep our customers not only happy but realize that it is so much easier just to stick with you because of the direct link to having something that they absolutely need. Excellent post Drew! You’re right it’s far too painful to leave a bank, and in creating or choosing our products, we need to think of ways we can keep our customers not only happy but realize that it is so much easier just to stick with you because of the direct link to having something that they absolutely need.

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