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	<title>Comments on: Know Your Customer &#8211; It&#8217;s Not Just About Demographics Anymore</title>
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	<link>http://www.smallbusinessbranding.com/968/know-your-customer-its-not-just-about-demographics-anymore/</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>By: healthy sex</title>
		<link>http://www.smallbusinessbranding.com/968/know-your-customer-its-not-just-about-demographics-anymore/comment-page-1/#comment-327421</link>
		<dc:creator>healthy sex</dc:creator>
		<pubDate>Mon, 31 May 2010 13:25:52 +0000</pubDate>
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		<description>i just build little business around my town and this is to hard to know what they want, and they always want more and more in every service with a little money</description>
		<content:encoded><![CDATA[<p>i just build little business around my town and this is to hard to know what they want, and they always want more and more in every service with a little money</p>
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		<title>By: What is Your Landing Page Doind? Headlines and Welcomes</title>
		<link>http://www.smallbusinessbranding.com/968/know-your-customer-its-not-just-about-demographics-anymore/comment-page-1/#comment-202455</link>
		<dc:creator>What is Your Landing Page Doind? Headlines and Welcomes</dc:creator>
		<pubDate>Sun, 13 Jul 2008 10:32:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=968#comment-202455</guid>
		<description>Great, great post! So much useful information and I completely agree, knowing your customer has so many components.
Thank you Vera!</description>
		<content:encoded><![CDATA[<p>Great, great post! So much useful information and I completely agree, knowing your customer has so many components.<br />
Thank you Vera!</p>
]]></content:encoded>
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	<item>
		<title>By: Noobpreneur</title>
		<link>http://www.smallbusinessbranding.com/968/know-your-customer-its-not-just-about-demographics-anymore/comment-page-1/#comment-202166</link>
		<dc:creator>Noobpreneur</dc:creator>
		<pubDate>Sat, 12 Jul 2008 17:18:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=968#comment-202166</guid>
		<description>This is a spot-on - You need to see beyond the &#039;stats&#039; - age, household income, etc. to cater what people are really interested into.

Cheers!</description>
		<content:encoded><![CDATA[<p>This is a spot-on &#8211; You need to see beyond the &#8216;stats&#8217; &#8211; age, household income, etc. to cater what people are really interested into.</p>
<p>Cheers!</p>
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		<title>By: Robert Kingston</title>
		<link>http://www.smallbusinessbranding.com/968/know-your-customer-its-not-just-about-demographics-anymore/comment-page-1/#comment-202131</link>
		<dc:creator>Robert Kingston</dc:creator>
		<pubDate>Sat, 12 Jul 2008 14:53:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=968#comment-202131</guid>
		<description>This was interesting. I&#039;m a big fan of delving into target markets. In fact I use a tool called customer profiles which includes information like:

Personality, Intellect, lifestyle, story, situation, why they need your product etc.

I find when you can get some really unique and detailed information about your customers and can spread that easily around the firm, it helps tremendously. 

Getting your mind right about customers is imprative when outsourcing or bringing an agency on board.</description>
		<content:encoded><![CDATA[<p>This was interesting. I&#8217;m a big fan of delving into target markets. In fact I use a tool called customer profiles which includes information like:</p>
<p>Personality, Intellect, lifestyle, story, situation, why they need your product etc.</p>
<p>I find when you can get some really unique and detailed information about your customers and can spread that easily around the firm, it helps tremendously. </p>
<p>Getting your mind right about customers is imprative when outsourcing or bringing an agency on board.</p>
]]></content:encoded>
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	<item>
		<title>By: Janet Giacoma</title>
		<link>http://www.smallbusinessbranding.com/968/know-your-customer-its-not-just-about-demographics-anymore/comment-page-1/#comment-201813</link>
		<dc:creator>Janet Giacoma</dc:creator>
		<pubDate>Fri, 11 Jul 2008 19:12:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=968#comment-201813</guid>
		<description>Excellent insight into something I make a habit of studying very hard - another slant really I am trying to incorporate for my business. Thanks!</description>
		<content:encoded><![CDATA[<p>Excellent insight into something I make a habit of studying very hard &#8211; another slant really I am trying to incorporate for my business. Thanks!</p>
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	<item>
		<title>By: Wendy Zenick</title>
		<link>http://www.smallbusinessbranding.com/968/know-your-customer-its-not-just-about-demographics-anymore/comment-page-1/#comment-201699</link>
		<dc:creator>Wendy Zenick</dc:creator>
		<pubDate>Fri, 11 Jul 2008 12:08:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=968#comment-201699</guid>
		<description>I enjoy reading your articles. As a new business owner I find the information very informative and useful. I will continue to read the articles.</description>
		<content:encoded><![CDATA[<p>I enjoy reading your articles. As a new business owner I find the information very informative and useful. I will continue to read the articles.</p>
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