You can’t ignore competitors but customer focused entrepreneurs do exactly that they focus on the customer – their wants, needs, frustrations, problems – and find new ways to add value and stand out from the competitors.

Price wars as mentioned in the previous comment are a really good example. Avoiding competing on price and making the effort to demonstrate the value to bring for the price is so important.

Thanks for reminding everybody that a good marketing plan can make all the difference. Too many entrepreneurs have a knee-jerk reaction to their marketing (buying the last thing that walked in the door).

Good post – I’ve been lured off track too often in my entrepreneurship career

In my experience, they usually do price wars to my business. It’s hard not to responding to their call for war However, a cool head makes me re-think my action and, rather than focusing on price war, I better be off to ‘schmooze’ my customers with the weapon of mass-destruction in price war – “under promise, over deliver”

So far, it beats price war. And you right, I suppose to do what I should be doing.

Cheers!