Posted on July 05, 2008 by Krishna De

In today’s challenging economic environment you might be noticing that companies are cutting prices and offering additional benefits and bonuses so that they retain market share.

It’s also likely that you might be finding it a longer lead time to closing the sale.

It’s at times like this that if you have a strategy of creating great content – in other words educational marketing – that provides real value for your clients and customers really starts to pay off.

Let’s take for example having as part of your marketing strategy a business blog with frequently published articles covering the subjects that your clients and potential clients want to know about.

If you write compelling content that is relevant to your readers and the search engine robots, then you increase the likelihood that people will find your articles when they search online for the kinds of products or services you offer.

And remember that the person reading your article may also know of friends who would find what you have to offer of relevance to them.

So how can you easily provide the opportunity for people to share the great articles on your blog to their social networking sites and spread the word about you and your company?

You might recall I wrote about one tool recently that you can add to your website or blog that allows people to save PDF’s of your articles and even email them to others.

Another tool that you might want to consider for your business blog or website that is becoming increasingly popular is ShareThis.

ShareThis is available to use across a host of blog platforms including WordPress.org and TypePad.com

You’ll usually see the ShareThis logo at the bottom of an article or blog post.

When you click on it you will see your readers have several options:

• to post the article and share it to their favourite social networking sites such as Digg and Ma.gnolia
• to share it with their friends at their social networks such as Facebook and Twitter
• to email themselves or others a copy.

Of course it’s not just making sure the readers of your articles understand what the ShareThis logo means – it does rely on us as content creators and educational marketers writing content that people want to pass on to their friends or keep as reference material.

So why not consider adding ShareThis to your business blog and implement the really low cost strategy of educational marketing?

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About Krishna: Krishna De is and award winning brand engagement and social media communications expert. She is also the Founder and Vice Chair of the Association for Coaching in Ireland. She guides executives in how to create high performing businesses with a focus on building compelling and engaging corporate brands, employer brands, internal brands and their own personal brands leveraging traditional and social media marketing and communication strategies. Krishna is a contributing author to several books and is an inspiring speaker and sought after spokesperson on brand engagement, social media, leadership and coaching. Krishna's expertise has been featured extensively in the media and leading publications including the Wall Street Journal, The Independent, The Sunday Times, Marketing Age and Labour Mobility. You can access more of Krishna's insights and tips about branding, social media and leadership at her business blogs and podcasts 'Biz Growth News' (www.bizgrowthnews.com), 'Talking Coaching' (www.talkingcoaching.com) 'The Podcast Sisters' (www.thepodcastsisters.com) and 'PodCamp Ireland' (www.podcampireland.com) the unconference about social media in Ireland.

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