Small Business Branding and Marketing Advice and Commentary
Today, I clicked on over to Netflix.com to see if my documentary about Allen Ginsberg was going to show up in my mailbox this weekend. Before I could click on “Your Queue,” I was greeted by a “Netflix Recommends…” window, that featured a documentary film about a man and his horse. Their love for one another ran deeper than mere friendship, it was so strong that it actually inspired a romantic connection…
Here’s the movie’s description… [Read more...]
What’s up kids! …You up to no good? …Glad to hear it : )
Lately, I’ve been poundin’ out some letters about Love and Life that are going to fuel an upcoming passion project of mine. Hopefully, it’ll make a few bucks; but more importantly, I want it to excite some emotions.
I’m reaching out to you guys for a little research about my development. I’ve been writing for a while now, but so far the content I’ve made public has only had a personality that pitches advice about marketing products. So here I am, with a dialog that drives in a new direction, and I’d like your feedback on it.
So stare your Soul upon the script below, and I’d kiss ya if I could for some of your passionate perspective in the comments section below. I hope ya like! [Read more...]
I’ve got a hunch that the advertising rates bubble is about to burst. The average cost to advertise is absurd, and can only be afforded by the companies that have them dolla-dolla-bills ya’ll. All the while, the baby-faces of the business world have to struggle with cold calls and cheap promotional prostitution if they want to attract any new blood into their stores. The “Haves” definitely have an unfair advantage over the “Have-nots.” …But not for long (I think ; ).
Now I don’t have a lot of reasoning to support this hunch, but wouldn’t it make sense for advertising rates to fall as more and more marketing mediums become available?
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I’m starting to sound more and more like a bitter 90 year old who longs for “the good ‘ole days.” Today, I miss the Roger Clemens of yester-year.
I miss when Roger Clemens was “Roger Clemens, the pitcher.” He worked a full 162 game season, posted stats that 10 year boys idolized, and walked with the swagger of a super-hero. Since this is SmallBusinessBranding.com, I’ll say that Rogers’ brand value has, during his heyday, experienced historical highs. Damn, that guy WAS awesome!
Now, it seems that his brand value has been left to losses, while the value of his monetary worth and egotistical excellence has taken over his interests. On Sunday, with a dramatic announcement from the owner’s box at Yankee Stadium during the seventh-inning stretch, Clemens revealed that he plans to pitch in pinstripes this season… For a modest salary of $28,000,022—the last two digits matching his uniform number (How cute!).
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Mama always said…
“Don’t you be runnin’ round with the wrong crowd, ya hear. If you do, you just might land yourself in a big ‘ole mess of trouble.”
Mama might need to get into the business of consulting companies on this very principle, because there are quite a few entities out there who are associating themselves with the wrong crowd, and butchering their brand’s value because of it.
Once you become linked to a corrupt individual or business (or one that is perceived to be corrupt), other people begin to label you as an equal evil. Your business could have the purest of intentions, and have a 100 year history of admirable operations, but the moment you start playin’ with the devil you can just about guarantee that your company’s brand value is about to pull an Enron.
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Success is all there is. Failure is Success misunderstood.
There are only two entrepreneurial emotions… Success and failure. Ultimately, Success is all that exists; but for some reason mankind has decided to confuse the business-person’s mindset with the possibility of failure. Please believe the following truth before reading the rest of this piece…
The illusion of failure is a manufactured emotion that exists in a world of only Success. If you feel that failure exists within your entrepreneurial mindset, you have Success completely misunderstood.
All of us entrepreneurs were born into this business world with loving goals of success in mind; therefore, Success is our natural state of being, since we were born believing in it. Success is all there is, all there was, and all there ever will be. If this is so, then where did the idea of failure ever come into existence?
Just like the monster underneath the bed, we completely fabricated the illusion of failure.
(Note: This is a paid review for SoloSEO.com, which is a product that I’ve actually wanted to try out for a while now because I’m curious as to if it can effectively teach this novice about search engine optimization.)
Ok, I’m about to throw my hat into the blogging game here in 2007 and I can already tell that I’ve got A LOT to learn. Creating a successful blog requires much more than just a comprehensive understanding on a particular niche, and the ability to write beyond the skill of a 11 year old – You’ve also got to be a marketer and a internet expert to boot. Luckily I’ve got the marketing skills stashed away in my back pocket, but I’m far from being the web wizard that I need to be. Hopefully this program will make an expert out of me so I can go off and create the internet’s 2,923,299th blog that provides tips and tricks on search engine optimization. SoloSEO.com, here I come!
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