(Thanks to Blair Lovern, from Dallas / Fort Worth’s PegasusNews.com, for giving me a heads up on this story)
As a self-proclaimed “Marketing Dork,” I have to say that I’m quite proud to be a “Dallasite” today. There’s this pizza joint called Pizza Patron (59 stores), that’s headquartered here in my hometown of Dallas Texas, that truly understands their consumer demographic of Spanish customers. Many Mexican residents of Dallas have just recently traveled from Mexico, and have a surplus of Mexican currency sitting there in their wallets that’s going unspent. Pizza Patron had a marketing brain fart and decided to give these people a place to spend their pesos as they’re now accepting them as payment for pizza.
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Here’s a lesson in acknowledging the “little things†that your customers appreciate…
Here’s a little bit of Business 101, taught with a little bit of Life 101…
If the name of your business blows, then you’ve got zero chance of success. I know that it sounds superficial, but unfortunately it’s true. 99% of the time it’s the name of your business that makes the first impression on a consumer – So your business’s name best be dressed for success.
I’m gonna be upfront with ya…




