Author Archive for Brian Armstrong

Don’t Be Afraid To Offend - It Could Be Your Best Marketing Decision

Brian Armstrong Written by Brian Armstrong
on June 13th, 2007 / 8 Comments / Print this

When General Motors came out with the Hummer H1, they caused quite a stir. Some consumers protested and journalists accused it of contributing to everything from global warming to terrorism. Some activists even broke into car dealerships and burned H1’s to the ground to keep them off the road!
But another group of people absolutely loved [...]