Author Archive for Christine Buske

The Problem with Entrepreneurial Branding

Christine Buske Written by Christine Buske
on July 27th, 2007 / 2 Comments / Print this

When an entrepreneur brands his or her product, business or concept, inadvertently the entrepreneur himself often becomes associated with that brand. After all, Bill Gates equals Microsoft, and Steve Jobs is synonymous with Apple computers. This is not really a problem, until the entrepreneur in question considers a new and unrelated start-up. This is not [...]

Can I Have Your Attention Please?

Christine Buske Written by Christine Buske
on July 5th, 2007 / 2 Comments / Print this

Although you may never say this it is obviously expected when you, a business owner/CEO, hires a marketing/branding professional. Of course the advertising firm has more than one client, but you should still expect them to make sure the right people spend enough attention developing your ads/strategies/campaigns.
Any elephant in its niche (think AT&T, Compaq, Quiznos, [...]

Convince me in Five Words or Less!

Christine Buske Written by Christine Buske
on March 12th, 2007 / 4 Comments / Print this

We all know what an elevator pitch is, right? For those who are now ready to Google the term, it is a small “talk” you prepare to convince a more powerful individual that you are great. Now, really this just means that you either convince your boss of your many accomplishments (to get a promotion [...]

A Hosting Company with a Twist

Christine Buske Written by Christine Buske
on February 21st, 2007 / 4 Comments / Print this

I just received a sponsored review request from a company I did not previously know: SiteProPlus Website Design. I decided to browse the site and see what they are are offering their customers.
I’d like to take this opportunity and point out a few of this site’s benefits I’ve noticed when looking at their services. [...]

Erase The Cliché: Being Sticky Doesn’t Have To Be Tricky!

Christine Buske Written by Christine Buske
on February 12th, 2007 / 5 Comments / Print this

Has my cheesy line caught your attention? I am willing to bet it did, and that is just the point of this article. Danielle recently wrote extensively about this topic, but I would like to take this opportunity to expand on the concept of slogans a little more.
While Danielle already clearly showed the benefits of [...]

Congrats, You Can Spell… But Can You Write?

Christine Buske Written by Christine Buske
on January 20th, 2007 / 9 Comments / Print this

Hello there! My name is Christine and I write (among many other things).
When I was a little girl my teacher told my mother I should never go to University, I had misspelled the word “table”. Fact is, I misspelled this word once only, and it happened in Holland when I was eleven [...]