Author Archive for Danielle Rodgers

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Why “Differentiate” is a Dirty Word

Danielle Written by Danielle
on June 5th, 2007 / 8 Comments / Print this

The message from the marketing gurus is clear – differentiate or die. We’re told that if we don’t get our very own Unique Selling Proposition then we’re either going to drop dead or live out our days as a wallflower. Not a pretty diagnosis either way.
Now that I’ve cheered you up, let’s consider why finding [...]

The Scent of a Brand: Finding Your Brand’s Essence

Danielle Written by Danielle
on May 29th, 2007 / 13 Comments / Print this

Are you on the trail for your brand’s essence? Does the scent of it tantalise but elude you?
Perhaps there are a number of ways for identifying a brand’s essence. And perhaps the right approach depends on how the brand came to be in the first place. Some are no doubt created, think-tank style, while others are discovered, or [...]

The Secret to Sustaining a Stampede of Customers

Danielle Written by Danielle
on May 21st, 2007 / 13 Comments / Print this

Always give more in use value than you take from anyone in cash value. This is the advice of Wallace D. Wattles, author of the 1910 classic The Science of Getting Rich.
This brilliant little book gave Rhonda Byrne, producer of The Secret, her first glimpse of “the secret”. It’s a concise little gem packed with [...]

How to Use Your Intuition for Better Business Outcomes

Danielle Written by Danielle
on May 12th, 2007 / 6 Comments / Print this

How do you make your business decisions? Do you process everything through your logical mind, or do you go with your gut?
It’s an intriguing dilemma, so let’s consult an expert. Swinburne University’s Professor Emeritus Murray Gillin has made a career of studying entrepreneurship. Having set up the world’s first masters degree in entrepreneurship and innovation [...]

Awe$um Idea: World-First Technology Will Change the Way You Buy & Sell

Danielle Written by Danielle
on May 6th, 2007 / Leave a Comment / Print this

Turns out nice guys do finish first. World-first actually.
All-round nice guy, Greg Walter, recently launched a new business called Q-Pay, which will change the way we buy and sell stuff.
A serial innovator, Greg first had the idea for an SMS marketing solution in 1999. After years of initial research and two years in heavy development, Greg [...]

Leveraging & Managing Social Media Tools

Danielle Written by Danielle
on April 26th, 2007 / 5 Comments / Print this

Tune in to BlogTalk Radio, hosted by Blogging and Beyond, to hear Lena West from xynoMedia Technology offer her insights on how small and medium size businesses are using blogs and other social media tools.
During this fun, 30-minute podcast Lena also offers some tips on how to manage what she calls the “social media spaghetti”. [...]

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