Author Archive for Danielle Rodgers
Why Cause Marketing is Good for Your Business and How to Do It Effectively
Written by Danielle
on April 21st, 2007 / 5 Comments / Print this
In her hit song, I Wish I Was a Punk Rocker (With Flowers in My Hair), Sandi Thom laments being “born too late into a world that doesn’t care”.
Is she right – is it all over red rover? Have we missed our chance to “care”? I don’t think so. I’m not convinced that it’s “too [...]
Cool Company Awards for Aussie Entrepreneurs >>> Apply Now!
Written by Danielle
on April 10th, 2007 / Leave a Comment / Print this
Do you have an Australian company?
Do you think you’re cool?
If you answered ”Yeah man!” then you need to apply now for Australian Anthill’s Cool Company Awards:
The inaugural Cool Company Awards was launched in February 2006, as a way for Anthill to recognise Australian companies that are doing things differently - defying business conventions, launching exciting new [...]
What Blog Readers Want: Findings From a New Study
Written by Danielle
on April 3rd, 2007 / 19 Comments / Print this
Bloggers who offer quality or clarity are most appealing to blog readers, according to the findings from a new blog readership study.
Of the readers polled, 51.5% said the quality of blog writing helps them determine which blogs are credible and high quality. But these same respondents were equally divided on the key determinants for choosing which blogs [...]
Simplicity = Better Branding
Written by Danielle
on April 1st, 2007 / 7 Comments / Print this
Effective branding is just like producing a good vodka, says Steve Woodruff of StickyFigure.com, one of our new author’s at SBB.com.
Quoted in Friday’s article on TheStreet.com titled Better Branding, Steve advocates that simplicity sells.
Just like producing a good vodka, the message has to be distilled to its essence. “You’ve got to explain in a few words what [...]
Case Study - Part 2: Break the Rules and Clean up Financially
Written by Danielle
on March 26th, 2007 / Leave a Comment / Print this
Are you so focused on following the rules you’ve forgotten that to make your brand shine out what you really need to do is break them?
Too often we are so fixated on finding and then adhering religiously to the “right” formula (so that customers will buy, buy, buy…) what we actually become is just another [...]
Case Study - Part 1: Blaze a New Trail and Clean Up Financially
Written by Danielle
on March 16th, 2007 / 4 Comments / Print this
What do you get when you cross a trail-blazing business idea with a trail-blazing cultural ideology? Linden Lab of course. But in keeping with their ‘break all the rules’ philosophy, this is not your average lab. And intriguingly, their concoction has a life of its own. A Second Life actually.
The more I read about this [...]
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