<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Small Business Branding &#187; Drew McLellan</title>
	<atom:link href="http://www.smallbusinessbranding.com/author/drewmclellania/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.smallbusinessbranding.com</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
	<lastBuildDate>Fri, 03 Sep 2010 16:26:16 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Share what you know</title>
		<link>http://www.smallbusinessbranding.com/1165/share-what-you-know/</link>
		<comments>http://www.smallbusinessbranding.com/1165/share-what-you-know/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 15:15:51 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1165</guid>
		<description><![CDATA[One of our strongest held beliefs at my agency is that it&#8217;s a wise marketing practice to give away what you sell.  We fight and struggle to get a prospect&#8217;s attention and when we do, the first thing we want to do is show them what we know and how we can help them. So [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1165/share-what-you-know/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Shifting Population And What It Means To You</title>
		<link>http://www.smallbusinessbranding.com/1154/the-shifting-population-and-what-it-means-to-you/</link>
		<comments>http://www.smallbusinessbranding.com/1154/the-shifting-population-and-what-it-means-to-you/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 06:01:48 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Ageing]]></category>
		<category><![CDATA[Mandatory retirement]]></category>
		<category><![CDATA[Population]]></category>
		<category><![CDATA[Social security]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1154</guid>
		<description><![CDATA[As if juggling all your day-to-day tasks isn&#8217;t enough, as marketers we really need to keep track of the trends that will have impact on our business, services and products. The shifting population is a trend that is definitely going to change the way we all do business.  The world is getting smaller, literally and [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1154/the-shifting-population-and-what-it-means-to-you/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What will be different in &#8217;09?</title>
		<link>http://www.smallbusinessbranding.com/1138/what-will-be-different-in-09/</link>
		<comments>http://www.smallbusinessbranding.com/1138/what-will-be-different-in-09/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 01:35:53 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1138</guid>
		<description><![CDATA[Ready or not, 2009 is here.  By now, you should have your marketing plan for the year completed so you can hit the ground running. But&#8230;the percentages say you haven&#8217;t even started. Would you like to know how you can significantly improve your business right out of the shoot? If you&#8217;ve got it in you, [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1138/what-will-be-different-in-09/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Quality.  Service.  Value.  Who needs them?</title>
		<link>http://www.smallbusinessbranding.com/1103/quality-service-value-who-needs-them/</link>
		<comments>http://www.smallbusinessbranding.com/1103/quality-service-value-who-needs-them/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 15:18:27 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Money back guarantee]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Quality]]></category>
		<category><![CDATA[Tout]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1103</guid>
		<description><![CDATA[It&#8217;s time to stop beating your chest in your marketing. There are some words, like quality, service and value that are so overused in marketing materials that consumers just tune them out. They&#8217;ve lost all meaning and credibility and using them can actually hurt you. They don&#8217;t enhance your message, they cloud it. These words [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1103/quality-service-value-who-needs-them/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>You can&#8217;t create cool. Can you?</title>
		<link>http://www.smallbusinessbranding.com/1076/you-cant-create-cool-can-you/</link>
		<comments>http://www.smallbusinessbranding.com/1076/you-cant-create-cool-can-you/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 18:12:29 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1076</guid>
		<description><![CDATA[Let&#8217;s face it.  Everyone is envious of Apple right now.  They were the king of cool with the iPod.  But then they got out cooled.  By the iPhone. Who doesn&#8217;t want to be the iPod or iPhone of their industry? But that&#8217;s the rub.  The more you chase cool, the less likely you are to [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1076/you-cant-create-cool-can-you/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>What Motivates People To Buy?</title>
		<link>http://www.smallbusinessbranding.com/1066/what-motivates-people-to-buy/</link>
		<comments>http://www.smallbusinessbranding.com/1066/what-motivates-people-to-buy/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 13:56:46 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Buyer]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Service]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1066</guid>
		<description><![CDATA[One of the biggest challenges for business owners and marketers is to step out of their own shoes and slip into the shoes of the buyer. You need to put aside your own bias and perceptions and always remember that when creating marketing messages, the bottom line is &#8211; you have to create the need [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1066/what-motivates-people-to-buy/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Choose Your Words Carefully</title>
		<link>http://www.smallbusinessbranding.com/1048/choose-your-words-carefully/</link>
		<comments>http://www.smallbusinessbranding.com/1048/choose-your-words-carefully/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 17:36:47 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1048</guid>
		<description><![CDATA[Once or twice a week, I walk into my neighborhood dry cleaners with an armful of shirts. As the clerk (and it doesn&#8217;t matter which one) approaches the counter, they hopefully ask &#8220;just dropping off?&#8221; And I always reply, &#8220;Nope, I need to pick up as well.&#8221; Then, as if it was a choreographed part [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1048/choose-your-words-carefully/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Is Your Competition Luring You Off Track?</title>
		<link>http://www.smallbusinessbranding.com/1042/is-your-competition-luring-you-off-track-2/</link>
		<comments>http://www.smallbusinessbranding.com/1042/is-your-competition-luring-you-off-track-2/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 19:31:12 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1042</guid>
		<description><![CDATA[Have you ever had the experience of driving along, paying attention to something off in the horizon and next thing you know, you&#8217;ve driven to that spot?  And it wasn&#8217;t where you meant to go? The same phenomenon can happen in your business.  Most business owners I met pay a lot of attention to what [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1042/is-your-competition-luring-you-off-track-2/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Lights, Camera&#8230;Sales?</title>
		<link>http://www.smallbusinessbranding.com/1036/lights-camerasales/</link>
		<comments>http://www.smallbusinessbranding.com/1036/lights-camerasales/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 13:30:50 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1036</guid>
		<description><![CDATA[There are many ways to deliver a marketing message. One that is often overlooked or erroneously dismissed as being too expensive is producing a video. YouTube has changed some perceptions in that arena but not so much in the marketing field. In reality, the return on the investment can be significant, even if you get [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1036/lights-camerasales/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Are you selling FOR them or TO them?</title>
		<link>http://www.smallbusinessbranding.com/1029/are-you-selling-for-them-or-to-them/</link>
		<comments>http://www.smallbusinessbranding.com/1029/are-you-selling-for-them-or-to-them/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 16:07:13 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1029</guid>
		<description><![CDATA[First, let&#8217;s establish this truth. We are all sales people. I don&#8217;t care if you are an engineer, a 3rd grade teacher, a social worker or a copier saleswoman. You are in sales. Every single one of us needs to sell someone on something. It might be getting your boss to agree to closing the [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1029/are-you-selling-for-them-or-to-them/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Five Rules For Being Clever In Ads</title>
		<link>http://www.smallbusinessbranding.com/1022/five-rules-for-being-clever-in-ads/</link>
		<comments>http://www.smallbusinessbranding.com/1022/five-rules-for-being-clever-in-ads/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 15:41:10 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1022</guid>
		<description><![CDATA[You don&#8217;t have to spend $2 million dollars on a Super Bowl commercial to have a creative ad that grabs people&#8217;s attention. What are some keys to having something that breaks through the clutter? Try these 5 rules: Surprise your audience. Do something they don&#8217;t expect. Make sure it is relevant. Funny for funny sake [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1022/five-rules-for-being-clever-in-ads/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>You Can Say Thank You Too</title>
		<link>http://www.smallbusinessbranding.com/1005/you-can-say-thank-you-too/</link>
		<comments>http://www.smallbusinessbranding.com/1005/you-can-say-thank-you-too/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 13:52:30 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1005</guid>
		<description><![CDATA[IowaBiz had an excellent post about how as a business owner, it can be incredibly frustrating when your employees always want a little more. Victor went on to suggest some ways that you can help your employees understand the investment you make in them. What a perfect segue to what I wanted to talk about [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1005/you-can-say-thank-you-too/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>You Can&#8217;t Create Cool&#8230;can you?</title>
		<link>http://www.smallbusinessbranding.com/996/you-cant-create-coolcan-you/</link>
		<comments>http://www.smallbusinessbranding.com/996/you-cant-create-coolcan-you/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 06:56:59 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=996</guid>
		<description><![CDATA[Let&#8217;s face it. Everyone is envious of Apple right now. They were the king of cool with the iPod. But then they got out cooled. By the iPhone. Who doesn&#8217;t want to be the iPod or iPhone of their industry? But that&#8217;s the rub. The more you chase cool, the less likely you are to [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/996/you-cant-create-coolcan-you/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Is your competition luring you off-track?</title>
		<link>http://www.smallbusinessbranding.com/970/is-your-competition-luring-you-off-track/</link>
		<comments>http://www.smallbusinessbranding.com/970/is-your-competition-luring-you-off-track/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 00:52:09 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=970</guid>
		<description><![CDATA[Have you ever had the experience of driving along, paying attention to something off in the horizon and next thing you know, you&#8217;ve driven to that spot? And it wasn&#8217;t where you meant to go? The same phenomenon can happen in your business. Most business owners I met pay a lot of attention to what [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/970/is-your-competition-luring-you-off-track/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Make Sure The Pluses Exceed The Pain</title>
		<link>http://www.smallbusinessbranding.com/961/make-sure-the-pluses-exceed-the-pain/</link>
		<comments>http://www.smallbusinessbranding.com/961/make-sure-the-pluses-exceed-the-pain/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 13:10:08 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=961</guid>
		<description><![CDATA[I can remember being a little kid and going with my mom as she changed from one bank to another. There was a display table in the lobby covered with stadium blankets, an AM/FM radio/alarm clock, an umbrella, a camping flashlight and a bunch of other cool stuff. Free gifts or incentives for changing banks. [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/961/make-sure-the-pluses-exceed-the-pain/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Please Don&#8217;t Ignore Me</title>
		<link>http://www.smallbusinessbranding.com/942/please-dont-ignore-me/</link>
		<comments>http://www.smallbusinessbranding.com/942/please-dont-ignore-me/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 18:08:20 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=942</guid>
		<description><![CDATA[Nearly 70% of business lost in America is lost due to post-sales apathy. Amazing isn&#8217;t it? We spend all this time and effort luring them to our business. We seduce them on the sales floor. We listen attentively to their problem and help them find a solution. We gave them a fair price. We smile [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/942/please-dont-ignore-me/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How Much Should You Budget For Marketing?</title>
		<link>http://www.smallbusinessbranding.com/935/how-much-should-you-budget-for-marketing/</link>
		<comments>http://www.smallbusinessbranding.com/935/how-much-should-you-budget-for-marketing/#comments</comments>
		<pubDate>Mon, 26 May 2008 13:37:11 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[how much should I spend]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=935</guid>
		<description><![CDATA[This is one of those questions that business owners wonder about, but aren&#8217;t sure who to ask. And yes, you should have marketing in your budget. It&#8217;s not a &#8220;wait until a good opportunity comes along&#8221; sort of thing. If you budget for marketing and create an actual plan &#8211; you are 95% more likely [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/935/how-much-should-you-budget-for-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Your Customer&#8217;s Prized Possession? Their Time.</title>
		<link>http://www.smallbusinessbranding.com/906/your-customers-prized-possession-their-time/</link>
		<comments>http://www.smallbusinessbranding.com/906/your-customers-prized-possession-their-time/#comments</comments>
		<pubDate>Mon, 12 May 2008 02:56:59 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[attention spans]]></category>
		<category><![CDATA[concise]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[the power of time]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=906</guid>
		<description><![CDATA[So spend it wisely. I got a packet today, from someone who is trying to sell me a service that I&#8217;m probably interested in. We&#8217;ll call me a lukewarm buyer. I don&#8217;t know enough to be a hot buyer, but the potential is there. I had asked the rep to send me some information. I [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/906/your-customers-prized-possession-their-time/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Eyes Have It</title>
		<link>http://www.smallbusinessbranding.com/893/the-eyes-have-it/</link>
		<comments>http://www.smallbusinessbranding.com/893/the-eyes-have-it/#comments</comments>
		<pubDate>Thu, 01 May 2008 13:25:21 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/893/the-eyes-have-it/</guid>
		<description><![CDATA[So, you want to create an effective website or blog. Do you know where to put the most critical data? How to design the page to optimize usability? You should know what eye tracking tells us. Using a combination of complex hardware and data analysis, eye tracking maps a tester&#8217;s eye movements across a computer [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/893/the-eyes-have-it/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What is your lack of planning costing you?</title>
		<link>http://www.smallbusinessbranding.com/889/what-is-your-lack-of-planning-costing-you/</link>
		<comments>http://www.smallbusinessbranding.com/889/what-is-your-lack-of-planning-costing-you/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 14:19:15 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/889/what-is-your-lack-of-planning-costing-you/</guid>
		<description><![CDATA[I can list off a bunch of adages about planning. And as I do, you&#8217;re going to nod and agree. After all, it makes good sense. &#8220;If you fail to plan, you plan to fail.&#8221; &#8220;Measure twice, cut once.&#8221; &#8220;A good plan today is better than a perfect plan tomorrow.&#8221; &#8220;It wasn&#8217;t raining when Noah [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/889/what-is-your-lack-of-planning-costing-you/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>
