Author Archive for Drew McLellan

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A Marketing Resolution

Drew McLellan Written by Drew McLellan
on December 19th, 2007 / 17 Comments / Print this

Let’s face it. We already know that you are not going to get everything done, in terms of marketing that you should or you want to. I know…hardly a jolly way to approach the start of a new year. But that’s our reality. We’ll never get to it all. So [...]

A Fine Line Between Smart and Stuck

Drew McLellan Written by Drew McLellan
on October 22nd, 2007 / 1 Comment / Print this

If you’ve followed my writing or blog at all, you know that I am a big believer in having a plan. Strategy is king. Today’s marketing dollars are too scarce to be wasted. The 4th quarter and early January seems to have most marketers knee-deep in research, budgets, what if scenarios [...]

Know What You Need

Drew McLellan Written by Drew McLellan
on October 3rd, 2007 / Leave a Comment / Print this

Every business wants to generate new business. That’s the commonality. But that’s just about all that’s the same.
Some sell high-ticket or very specialized items and services. They only need a handful of new clients to meet their goals. Others are all about volume. They have a large ability to deliver [...]

Do a Quick Brand Check

Drew McLellan Written by Drew McLellan
on September 18th, 2007 / 10 Comments / Print this

Consumers are exposed to over 3,000 marketing messages a day. TV spots, radio ads, billboards, logos on t-shirts, packaging labels, coupons in the mail, pop up ads on the internet, kids selling cookies at the door – they are everywhere.
And yet you think the consumers you want to talk to are going to filter [...]

Does good branding influence toddlers?

Drew McLellan Written by Drew McLellan
on August 12th, 2007 / 4 Comments / Print this

You bet.
Stanford University School of Medicine and Lucile Packard Children’s Hospital just shared snippets of a study that will be released in the August issue of Archives of Pediatrics & Adolescent Medicine.
The study finds that kids aged 3 to 5, when presented with identical foods — one in a McDonald’s wrapper and the other without [...]

How Can Branding Help You Avoid A Bad Customer?

Drew McLellan Written by Drew McLellan
on July 25th, 2007 / 11 Comments / Print this

Most bad customers are not really bad customers. They’re just bad customers for you. They’re a bad fit. And it’s your fault.
Many businesses don’t want to miss out on any sales opportunity, so they say they can do everything. They don’t want to define themselves and risk losing a customer. So the poor customers are [...]

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