Author Archive for Drew McLellan

Are You Playing By The Numbers?

Written by Drew McLellan
on April 16th, 2008 / Leave a Comment / Print this

While I do know a few business owners who are absolutely religious about tracking their business’ performance, most small business owners tend to use the gut check method of monitoring the health of their business.

I get it. Numbers aren’t fun or sexy. They aren’t interacting with the customers, creating new product offerings or [...]

A Marketing Resolution

Written by Drew McLellan
on December 19th, 2007 / 17 Comments / Print this

Let’s face it. We already know that you are not going to get everything done, in terms of marketing that you should or you want to. I know…hardly a jolly way to approach the start of a new year. But that’s our reality. We’ll never get to it all. So [...]

A Fine Line Between Smart and Stuck

Written by Drew McLellan
on October 22nd, 2007 / 1 Comment / Print this

If you’ve followed my writing or blog at all, you know that I am a big believer in having a plan. Strategy is king. Today’s marketing dollars are too scarce to be wasted. The 4th quarter and early January seems to have most marketers knee-deep in research, budgets, what if scenarios [...]

Know What You Need

Written by Drew McLellan
on October 3rd, 2007 / Leave a Comment / Print this

Every business wants to generate new business. That’s the commonality. But that’s just about all that’s the same.
Some sell high-ticket or very specialized items and services. They only need a handful of new clients to meet their goals. Others are all about volume. They have a large ability to deliver [...]

Do a Quick Brand Check

Written by Drew McLellan
on September 18th, 2007 / 10 Comments / Print this

Consumers are exposed to over 3,000 marketing messages a day. TV spots, radio ads, billboards, logos on t-shirts, packaging labels, coupons in the mail, pop up ads on the internet, kids selling cookies at the door – they are everywhere.
And yet you think the consumers you want to talk to are going to filter [...]

Does good branding influence toddlers?

Written by Drew McLellan
on August 12th, 2007 / 5 Comments / Print this

You bet.
Stanford University School of Medicine and Lucile Packard Children’s Hospital just shared snippets of a study that will be released in the August issue of Archives of Pediatrics & Adolescent Medicine.
The study finds that kids aged 3 to 5, when presented with identical foods — one in a McDonald’s wrapper and the other without [...]