Author Archive for Freya Sykes

Is Business The New Rock and Roll?

Freya Sykes Written by Freya Sykes
on September 3rd, 2007 / 3 Comments / Print this

For years the stars of the world were stars of music… and rock and roll in particular. However have you noticed a change just recently? It’s been a subtle switch, but noticeably businessmen and women are slowly edging into that “rock and roll” bracket.

It’s All About Being A Do-er

Freya Sykes Written by Freya Sykes
on August 22nd, 2007 / 4 Comments / Print this

In business as in life, nothing comes easy even if it is made to seem so. That successful business down the road - Do you really think they became successful by sitting on their hands and waiting for people to come to them to use them? Do you really think that they never chased a [...]

The Secrets to Bootstrap Marketing - Part 2

Freya Sykes Written by Freya Sykes
on August 17th, 2007 / 5 Comments / Print this

So you’ve started out and the cash ain’t exactly flowing yet… So how do you get the message out about the best new business since sliced bread?
Well in part 1 I told you about phantom sponsorships as well as actual ones…in this part I’m going to tell you about the obvious but often over looked [...]

Is Your Website Hitting The Spot?

Freya Sykes Written by Freya Sykes
on August 9th, 2007 / 5 Comments / Print this

Ok, I’m going to hold my hands up high here - Ours currently isn’t.
Why? Well a number of reasons but one of the most important factors is freshness. Our site just isn’t “fresh” anymore. It’s been up in it’s current format for about 18months now. We’ve added a few bits and bobs along [...]

The Secrets to Bootstrap Marketing – Part 1

Freya Sykes Written by Freya Sykes
on July 30th, 2007 / 6 Comments / Print this

So you’ve opened your doors and you are up and running…now the fun really starts in terms of marketing.
Now you’ve got to tell the world you are here but …the budget is limited.  Don’t get disheartened, this is where you can let your creative side really run riot…get ready to have some fun!

5 minutes of Focus Pocus!

Freya Sykes Written by Freya Sykes
on July 24th, 2007 / 4 Comments / Print this

5 minutes – that’s all it takes to start you on the path to concentration success.
Ok so what am I talking about? Well when I first started out I found that I had so many areas of the business that were all vying for my attention that it was really hard to focus. No I [...]