Author Archive for Jeff Barson

Unexpected Actions Attract Attention

Written by jeffbarson
on November 10th, 2006 / 1 Comment / Print this

Doing the unexpected will always attract attention. It’s up to you to make sure that it’s productive.
A small restaurant looking for some positive press sent an email to a local blogger at The Amateur Gourmet. To call it a success would be something of an understatement. The restaurant treated the blog to dinner. The blog [...]

No Matter the Size of the Market, All Business Is Local

Written by jeffbarson
on October 28th, 2006 / 2 Comments / Print this

If you’re big, act little. If you’re little, peacock.
Doing the unexpected will get you noticed. That’s branding. Look at Threadbare. Here’s a bunch of buddies that are grossing $20 million but, surprise, won’t do the paperwork to get them increased sales channels.
Via Jason at 37 Signals:
“It’s about time the Chicago press noticed a few dropouts [...]

Marketing, Advertising, Public Relations, & Branding for the quick-read crowd.

Written by jeffbarson
on October 27th, 2006 / 5 Comments / Print this

Zag… As in, when others zig. Marty Neumeier storyboards marketing, advertising, pr, and branding in the clearest way I’ve seen. You’ll notice that that branding image at the end is obviously holding the most weight with the intended audience.

Love Thy Customer…

Written by jeffbarson
on October 23rd, 2006 / Leave a Comment / Print this

Customer obsession the Amazon way:
pushing 300,000 - 600,000 units of product per day through a fulfillment center is no easy task. gratefully, amazon’s home-grown software and efficient processes help to deal with the immense volume. sometimes, if there are inventory gliches or poor product flow, an activity known in warehousing as “product chasing” occurs. “chasing” [...]

10 Free Advertising Ideas

Written by jeffbarson
on October 19th, 2006 / 21 Comments / Print this

Jake Wolf started his landscape business after posting “Landscape design student needs your home for portfolio development” on a local yahoo group. Within a week of his post he received 30 calls and had lined up enough work to quit his job.
Jake’s plan for 2007 is to have 100 customers signed up for his monthly [...]

Build Your Network: People do business with those they know.

Written by jeffbarson
on October 13th, 2006 / 3 Comments / Print this

I get inquires from between 5 and 10 physicians each week who are looking to learn how to open or run a medical spa. Why do they call me? They know me.

Well, it’s not really me that they know. They’ve seen my picture and read my bio, but they’ve also read what I’ve written about cosmetic medicine and it’s struck them that I might actually now what I’m talking about. They feel a simpatico, a sense that our thinking is similar and a feeling that I’m approachable and can…