Author Archive for Kammie` Kobyleski

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Major League Baseball - Models Major Brand “Experience”

kammiek Written by kammiek
on August 10th, 2006 / 5 Comments / Print this

Went to the St. Louis Cardinals baseball game this weekend. Oddly, I couldn’t stop thinking about the genius brand marketing I was witnessing. Obviously small business marketers don’t have major league budgets, but we do have major league creativity and passion. Let’s take a page out of the big leaguer’s playbook and apply it to [...]

‘Passion Meets Purpose’ Puts Soul into Small Business Branding

kammiek Written by kammiek
on August 4th, 2006 / 9 Comments / Print this

Hello SBB’ers! I look forward to getting to know you and sharing my musings on Small Business Branding. I’ll cut to the chase. My work history has allowed me to work as an on-air radio personality, a marketing manager, special events & marketing director (working with amazing brand managers at Tanqueray, Grand Marnier, Moet & [...]

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