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	<title>Small Business Branding &#187; Kelly McCausey</title>
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	<link>http://www.smallbusinessbranding.com</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>Does Local Business Have to Mean Having An Office?</title>
		<link>http://www.smallbusinessbranding.com/938/does-local-business-have-to-mean-having-an-office/</link>
		<comments>http://www.smallbusinessbranding.com/938/does-local-business-have-to-mean-having-an-office/#comments</comments>
		<pubDate>Wed, 28 May 2008 14:24:25 +0000</pubDate>
		<dc:creator>Kelly McCausey</dc:creator>
				<category><![CDATA[Business]]></category>

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I&#8217;m curious about the opinions of the small business owners who read this blog.  Do you think that you have to have a public office space to be taken seriously as a local businessman or woman?  A fellow shared an opinion with me recently that went something like this:
If you don&#8217;t invest yourself [...]]]></description>
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		<slash:comments>12</slash:comments>
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		<title>What Does Your Internet Presence Say About You?</title>
		<link>http://www.smallbusinessbranding.com/919/what-does-your-internet-presense-say-about-you/</link>
		<comments>http://www.smallbusinessbranding.com/919/what-does-your-internet-presense-say-about-you/#comments</comments>
		<pubDate>Wed, 21 May 2008 16:01:35 +0000</pubDate>
		<dc:creator>Kelly McCausey</dc:creator>
				<category><![CDATA[Branding]]></category>

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A local website design firm noticed that their area chamber of commerce website hadn&#8217;t been updated in awhile and contact them to offer their assistance.  The chamber&#8217;s decision makers were pleased to take them up on their offer and scheduled a meeting to discuss their needs.
  The design firm came to the meeting [...]]]></description>
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		<title>Being Focused Allows You To Act Fast</title>
		<link>http://www.smallbusinessbranding.com/910/being-focused-allows-you-to-act-fast/</link>
		<comments>http://www.smallbusinessbranding.com/910/being-focused-allows-you-to-act-fast/#comments</comments>
		<pubDate>Tue, 13 May 2008 18:10:24 +0000</pubDate>
		<dc:creator>Kelly McCausey</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Uncategorized]]></category>

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When you build a business with extreme focus you are positioned to move quick when the need arises and that is often something that business owners with a fractured focus have trouble with.
I have one target market and know it well. Because I&#8217;ve chosen to devote myself to this one snug market of business owners [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>If Your Focus Changes</title>
		<link>http://www.smallbusinessbranding.com/899/if-your-focus-changes/</link>
		<comments>http://www.smallbusinessbranding.com/899/if-your-focus-changes/#comments</comments>
		<pubDate>Mon, 05 May 2008 16:13:00 +0000</pubDate>
		<dc:creator>Kelly McCausey</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Featured]]></category>

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		<description><![CDATA[
			
				
			
		

It&#8217;s not at all unusual for an entrepreneur to start in one direction only to change their mind and turn towards something new.  If the change is dramatic you know you&#8217;ll be starting from scratch as far as developing a new business brand, but what if the change is more subtle or takes place [...]]]></description>
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		<title>Targeting a Niche: How Obvious Do You Have To Be?</title>
		<link>http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/</link>
		<comments>http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 14:13:35 +0000</pubDate>
		<dc:creator>Kelly McCausey</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>

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After a great conversation with a coaching client this week I have been thinking about how different businesses target a niche and I&#8217;d like to tap the great pool of branding knowledge here for some input.
Sometimes a business goes for the obvious approach.  
In the Virtual Assistant industry there are providers who have niched [...]]]></description>
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		<title>Where Focus Will Get You</title>
		<link>http://www.smallbusinessbranding.com/883/where-focus-will-get-you/</link>
		<comments>http://www.smallbusinessbranding.com/883/where-focus-will-get-you/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 20:10:53 +0000</pubDate>
		<dc:creator>Kelly McCausey</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>

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On this, my first post here at Small Business Branding, I am going to talk some serious smack about our fearless leader, Vera Raposo.
Ok, that&#8217;s a fib.  
I&#8217;m actually going to brag on her so much it will make her mother blush  
I met Vera almost four years ago through our mutual friend, [...]]]></description>
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