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	<title>Small Business Branding &#187; Kevin Levi</title>
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	<link>http://www.smallbusinessbranding.com</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>Keys to Small Business Sales Success</title>
		<link>http://www.smallbusinessbranding.com/855/keys-to-small-business-sales-success/</link>
		<comments>http://www.smallbusinessbranding.com/855/keys-to-small-business-sales-success/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 05:47:13 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/855/keys-to-small-business-sales-success/</guid>
		<description><![CDATA[
			
				
			
		
A small business constantly worries about where its next client is coming from.  Without dedicated sales people typically, most entrepreneurs generate leads themselves amidst their multitude of other business functions including servicing existing client accounts.  Often without professional sales experience, the small business owner (myself included) would be remiss to turn away some [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/855/keys-to-small-business-sales-success/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>B2B Branding with PowerPoint</title>
		<link>http://www.smallbusinessbranding.com/852/b2b-branding-with-powerpoint/</link>
		<comments>http://www.smallbusinessbranding.com/852/b2b-branding-with-powerpoint/#comments</comments>
		<pubDate>Mon, 14 Jan 2008 13:21:58 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/852/b2b-branding-with-powerpoint/</guid>
		<description><![CDATA[
			
				
			
		
Branding is an imperative in business today if you intend to make your company stand out from the crowd.  Many businesses (large or entrepreneurial) take this to mean a slick logo or a graphically pleasing website.  These promotional/branding mechanisms are important and should be considered, however, one of my personal favorite means of [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/852/b2b-branding-with-powerpoint/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Power of Business Partnering</title>
		<link>http://www.smallbusinessbranding.com/837/the-power-of-business-partnering/</link>
		<comments>http://www.smallbusinessbranding.com/837/the-power-of-business-partnering/#comments</comments>
		<pubDate>Mon, 19 Nov 2007 13:45:08 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/837/the-power-of-business-partnering/</guid>
		<description><![CDATA[
			
				
			
		
Regardless of the size of your business or the industry you operate in, aligning your business with complimentary organizations that can help you expand your reach and even your set of offerings can be a highly effective way to succeed, especially if you are a small business with limited resources.
Business partners can serve a multitude [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/837/the-power-of-business-partnering/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Brand Brawn Enough?</title>
		<link>http://www.smallbusinessbranding.com/831/is-your-brand-brawn-enough/</link>
		<comments>http://www.smallbusinessbranding.com/831/is-your-brand-brawn-enough/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 11:56:34 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/831/is-your-brand-brawn-enough/</guid>
		<description><![CDATA[
			
				
			
		
A carefully developed brand is similar to a carefully sculpted physique.  It must be honed and sculpted to meet desired goals.  Like a body builder, a brand needs to be proportionally shaped from top to bottom.  In the world of Marketing this boils down to whether or not your brand identity is [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/831/is-your-brand-brawn-enough/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Power of Proofing in Personal and Professional Communications</title>
		<link>http://www.smallbusinessbranding.com/820/the-power-of-proofing-in-personal-and-professional-communications/</link>
		<comments>http://www.smallbusinessbranding.com/820/the-power-of-proofing-in-personal-and-professional-communications/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 14:47:10 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/820/the-power-of-proofing-in-personal-and-professional-communications/</guid>
		<description><![CDATA[
			
				
			
		
When I was in college I took a journalism course called Editing.  The key nuance of the class was that your grade on any writing assignment weighed heavily on how error-free your work was.  For ever misspelled word or grammatical error, you lost 25% of your score.  This is the true point [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/820/the-power-of-proofing-in-personal-and-professional-communications/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Elements Of An Effective Marketing Plan</title>
		<link>http://www.smallbusinessbranding.com/809/effective-marketing-plan/</link>
		<comments>http://www.smallbusinessbranding.com/809/effective-marketing-plan/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 14:43:49 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/809/effective-marketing-plan/</guid>
		<description><![CDATA[
			
				
			
		
I believe one of the single most critical components to any comprehensive business plan is the Marketing section.  I mean, regardless of how great your product or service is, no one will buy it if you can’t effectively target and reach your prospective customer base.
In my many years of PR and Marketing Communications, I [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/809/effective-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>You Cannot Brand Your Business in a Vacuum</title>
		<link>http://www.smallbusinessbranding.com/801/branding-differentiation/</link>
		<comments>http://www.smallbusinessbranding.com/801/branding-differentiation/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 14:29:19 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/801/branding-differentiation/</guid>
		<description><![CDATA[
			
				
			
		
Branding is something you must do with your eyes looking forward, behind you and side-to-side at the competition, customers, partners and other industry forces.  While your brand does describe the essence of your business and your solutions, it must be based largely on carving out differentiation in the marketplace you are playing in.  [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/801/branding-differentiation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Branding Your Business Through SEO</title>
		<link>http://www.smallbusinessbranding.com/796/branding-seo-balestrino/</link>
		<comments>http://www.smallbusinessbranding.com/796/branding-seo-balestrino/#comments</comments>
		<pubDate>Wed, 05 Sep 2007 08:33:02 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[SEO & SEM]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/796/branding-seo-balestrino/</guid>
		<description><![CDATA[
			
				
			
		
Here is an interview I did recently with with Joe Balestrino of www.MR-SEO.com:
Kevin:  How did you come up with MR-SEO.com?
Joe:  I had just started my small business, focused on search engine optimization and knew I wanted to come up with a name that would be memorable and would help me brand my business. [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/796/branding-seo-balestrino/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The Branding Power of Business Networking</title>
		<link>http://www.smallbusinessbranding.com/789/business-networking-brand-extentions/</link>
		<comments>http://www.smallbusinessbranding.com/789/business-networking-brand-extentions/#comments</comments>
		<pubDate>Wed, 22 Aug 2007 12:58:25 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/789/business-networking-brand-extentions/</guid>
		<description><![CDATA[
			
				
			
		
For this piece I am interviewing Chris Pareja, founder of B2BpowerExchange.com, a leads group for “true B2B business developers”.  Chris started the organization over three years ago as a means of cultivating substantial B2B (business-to-business) business opportunities for himself and others.  Chris felt that normal business networking groups weren’t generating opportunities for him [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/789/business-networking-brand-extentions/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Marketing Power of Success Stories</title>
		<link>http://www.smallbusinessbranding.com/786/marketing-success-stories/</link>
		<comments>http://www.smallbusinessbranding.com/786/marketing-success-stories/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 11:45:56 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=786</guid>
		<description><![CDATA[
			
				
			
		
We often hear the phrase “prove it” in our daily lives.  In the world of sales and marketing this “proof” typically comes in the form of validated ROI statistics for your products or services, a research report touting your offerings by a credible third party, etc.  I believe the single most effective proof [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/786/marketing-success-stories/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Effective Positioning Addresses Customer Needs</title>
		<link>http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/</link>
		<comments>http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/#comments</comments>
		<pubDate>Wed, 08 Aug 2007 12:00:21 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/</guid>
		<description><![CDATA[
			
				
			
		
Often times companies get caught up in telling all about the bells and whistles of their products and services and neglect to talk about the most important element of all…how their solutions address their customers’ needs. After all, isn’t that what we are all in business to do? If we aren’t then we have a [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The Art of Writing With Brevity</title>
		<link>http://www.smallbusinessbranding.com/773/the-art-of-writing-with-brevity/</link>
		<comments>http://www.smallbusinessbranding.com/773/the-art-of-writing-with-brevity/#comments</comments>
		<pubDate>Thu, 26 Jul 2007 12:28:58 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/773/the-art-of-writing-with-brevity/</guid>
		<description><![CDATA[
			
				
			
		
I come from the world of Public Relations, which I believe is all about succinct, clear communications to external audiences. From my years in the field, I learned an extremely valuable lesson for effective communications that has carried with me ever since and will most certainly be a constant theme throughout my career. What I [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/773/the-art-of-writing-with-brevity/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>The SEO and Branding Power of a Topical Article</title>
		<link>http://www.smallbusinessbranding.com/765/the-seo-and-branding-power-of-a-topical-article/</link>
		<comments>http://www.smallbusinessbranding.com/765/the-seo-and-branding-power-of-a-topical-article/#comments</comments>
		<pubDate>Tue, 17 Jul 2007 11:23:19 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/765/the-seo-and-branding-power-of-a-topical-article/</guid>
		<description><![CDATA[
			
				
			
		
Did you know that a simple 400-800 word informational article related to some topic relevant to your business can do the following:
A. Draw significant web traffic to your site?
B. Put your company name in front of hundreds or thousands of prospective customers?
C. Create countless links back to your site for search engine optimization purposes?
Well I [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/765/the-seo-and-branding-power-of-a-topical-article/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>How to Develop and Leverage an Effective Press Release</title>
		<link>http://www.smallbusinessbranding.com/761/how-to-develop-and-leverage-an-effective-press-release/</link>
		<comments>http://www.smallbusinessbranding.com/761/how-to-develop-and-leverage-an-effective-press-release/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 09:46:19 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/761/how-to-develop-and-leverage-an-effective-press-release/</guid>
		<description><![CDATA[
			
				
			
		
A press release, when leveraged properly, can be a highly effective marketing tool for businesses of all sizes. Prior to the Internet, a press release was mailed out to editors and reporters at leading magazines, newspapers and broadcast stations, followed up by an aggressive PR person trying to gain coverage for some new product, service [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/761/how-to-develop-and-leverage-an-effective-press-release/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>What Every Sales and Marketing Arsenal Ought to Have</title>
		<link>http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/</link>
		<comments>http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comments</comments>
		<pubDate>Fri, 06 Jul 2007 11:48:38 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/</guid>
		<description><![CDATA[
			
				
			
		
Your sales and marketing arsenal is to a successful business as good bait is to an accomplished fisherman. You just have to have it!
Without an effective sales and marketing machine your business will likely flounder in the wake of your competition. Like your primary competitors you must have certain tools at your disposal that enable you [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>IS SHOCK AND AWE PUBLICITY A VIABLE BRANDING STRATEGY?</title>
		<link>http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/</link>
		<comments>http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/#comments</comments>
		<pubDate>Tue, 26 Jun 2007 13:36:34 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/</guid>
		<description><![CDATA[
			
				
			
		
In the heyday of the Internet (late 90s) there was a company whose CEO did a web conference in his underwear. I don’t recall the specific company but I most certainly remember the instance. This “stunt” did effectively leverage the “shock and awe” buzz factor to garner media attention, but I can’t really say it [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Your Branding Must Be Universal to Be Effective</title>
		<link>http://www.smallbusinessbranding.com/744/your-branding-must-be-universal-to-be-effective/</link>
		<comments>http://www.smallbusinessbranding.com/744/your-branding-must-be-universal-to-be-effective/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 10:52:34 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/744/your-branding-must-be-universal-to-be-effective/</guid>
		<description><![CDATA[
			
				
			
		
With the ubiquity of the Internet today your brand must be universal and resonate across all geographic and cultural boundaries. It makes no sense to devalue your brand by pigeon-holing yourself with a country-specific look and feel and/or key messaging.
For example, if you live in Spain and have your own rare-coin buying/selling business and website, [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/744/your-branding-must-be-universal-to-be-effective/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Art of the Key Messaging Platform</title>
		<link>http://www.smallbusinessbranding.com/739/the-art-of-the-key-messaging-platform/</link>
		<comments>http://www.smallbusinessbranding.com/739/the-art-of-the-key-messaging-platform/#comments</comments>
		<pubDate>Mon, 11 Jun 2007 08:46:07 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/739/the-art-of-the-key-messaging-platform/</guid>
		<description><![CDATA[
			
				
			
		
Every business – large or small – should have a differentiating &#8220;key messaging platform&#8221; consisting of the following:
A. Corporate positioning statement
B. Supporting key messages
C. Supporting proof points
D. Customer value propositions/statements
Together, these four components comprise a business’s key messaging platform. Personally, I never leave home without it. That is, I have a laminated business-card size cheat [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/739/the-art-of-the-key-messaging-platform/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Bulletproof Your Brand With Claims You Can Substantiate</title>
		<link>http://www.smallbusinessbranding.com/732/bulletproof-your-brand-with-claims-you-can-substantiate/</link>
		<comments>http://www.smallbusinessbranding.com/732/bulletproof-your-brand-with-claims-you-can-substantiate/#comments</comments>
		<pubDate>Wed, 06 Jun 2007 11:53:51 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/732/bulletproof-your-brand-with-claims-you-can-substantiate/</guid>
		<description><![CDATA[
			
				
			
		
We all know that customer promises are a dime a dozen:
A. Buy this product and your hair is guaranteed to grow
B. Use this pill and you’re sure to lose weight
C. Our hamburgers use the highest quality meat
D. Our shoes help you run faster
Today’s educated consumer is growing more and more weary of these empty promises [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>A Little PR Can Go a Long Way Toward Branding Your Business</title>
		<link>http://www.smallbusinessbranding.com/723/a-little-pr-can-go-a-long-way-toward-branding-your-business/</link>
		<comments>http://www.smallbusinessbranding.com/723/a-little-pr-can-go-a-long-way-toward-branding-your-business/#comments</comments>
		<pubDate>Wed, 23 May 2007 10:53:42 +0000</pubDate>
		<dc:creator>Kevin Levi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[
			
				
			
		
For those of you who don’t know much about PR, let me take a few minutes to share what I’ve learned over my 10-plus year career at four different PR agencies in NYC and Los Angeles. In short, PR CAN BE HUGE in terms of branding your business!!
From my experiences supporting dozens of B2B companies, [...]]]></description>
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		<slash:comments>5</slash:comments>
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