Author Archive for Kevin Levi
Bulletproof Your Brand With Claims You Can Substantiate
Written by Kevin Levi
on June 6th, 2007 / 6 Comments / Print this
We all know that customer promises are a dime a dozen:
A. Buy this product and your hair is guaranteed to grow
B. Use this pill and you’re sure to lose weight
C. Our hamburgers use the highest quality meat
D. Our shoes help you run faster
Today’s educated consumer is growing more and more weary of these empty promises [...]
A Little PR Can Go a Long Way Toward Branding Your Business
Written by Kevin Levi
on May 23rd, 2007 / 5 Comments / Print this
For those of you who don’t know much about PR, let me take a few minutes to share what I’ve learned over my 10-plus year career at four different PR agencies in NYC and Los Angeles. In short, PR CAN BE HUGE in terms of branding your business!!
From my experiences supporting dozens of B2B companies, [...]
Branding on a Shoestring Budget
Written by Kevin Levi
on May 18th, 2007 / 6 Comments / Print this
Branding and competitive differentiation is imperative to business success, but your strategies don’t need to break the bank to be effective!
Over the years I have come across some pretty successful, innovative ways to stand out from the competition, that did not really cost all that much, if anything.
Here are some of those ideas:
1. Include your [...]
Should You Brand Yourself or Your Business?
Written by Kevin Levi
on May 8th, 2007 / 11 Comments / Print this
With all of the excitement of starting a small business we sometimes don’t think far enough ahead to make long-term, well-thought decisions. We just jump on the moving train and head north.
One of these very critical decisions that I am alluding to is the notion of whether to brand yourself (meaning your name) or your [...]
Promote Your Brand With An Online Ecosystem
Written by Kevin Levi
on May 3rd, 2007 / Leave a Comment / Print this
Effective brand communication starts and ends with integration and differentiation. I’ve already talked a lot about differentiation, so now I’m going to talk about integration.
A great way to pull clients and prospects into your web of influence is by having an integrated online communications strategy. This is a cohesive set of tactics and media/communications vehicles [...]
In Branding, Sometimes Seeing is Believing
Written by Kevin Levi
on April 24th, 2007 / Leave a Comment / Print this
In addition to bulletproof key messages and compelling sales/marketing copy, sometimes it can help to develop and promote a graphical representation of the value your products and services bring to clients. In my business, I call this a “customer value model”.
Similar to a picture, a customer value model allows you to explain complex solutions and [...]
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