Posted on August 27, 2007 by Krishna De

So often when I review the marketing plan for my clients, I often notice there is lack of connection between their brand strategy and their marketing plan.
Getting clear about your brand is one of the first steps we need to take as we develop and grow our professional services practice. But without a focused marketing [...]

Posted on August 23, 2007 by Krishna De

Business blogging is undisputed as a terrific way to build your corporate brand, your employer brand and personal brand on-line, increase your website traffic and get found in the search engines when people are searching for the products and services that you offer.
However what are some of key mistakes you need to avoid if you [...]

Posted on July 16, 2007 by Krishna De

Especially if you are selling a professional service, you are probably aware of the importance of creating information products to promote your expertise and as a new stream of revenue for your business.
It’s becoming easier to add audio and video to the web with new low cost and even no cost tools.
I was researching on-line recently [...]

Posted on June 05, 2007 by Krishna De

A measure of building a strong brand is how you turn your messaging into profits. Increasingly the Internet is being used for ecommerce even for small businesses.
I often get asked how we automate our website so that we can take registrations and payments online for our products, services, events, workshops and teleseminars.
But what if you are [...]

Posted on May 17, 2007 by Krishna De

You might recall the article by Kevin recently where he asked should we brand our company or oursleves.
Personally I encourage my clients to build three distinctive but interconnected brands:

their corporate brand
their employer brand
their personal brand

As you are thinking of naming your company, it is critical to consider the vision of success for the business. For [...]

Posted on May 02, 2007 by Krishna De

As we develop our business and look to expand our success, it’s natural for us to consider the impact on our brand – in fact, are we still “on brand” so to speak.
What refinements do we need to make to ensure that we are consistent with our brand values and the clients we are looking [...]