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	<title>Small Business Branding &#187; Andy LaPointe</title>
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	<link>http://www.smallbusinessbranding.com</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>Can a Company Ever Fully Recover From a Branding Error?</title>
		<link>http://www.smallbusinessbranding.com/757/can-a-company-ever-fully-recover-from-a-branding-error/</link>
		<comments>http://www.smallbusinessbranding.com/757/can-a-company-ever-fully-recover-from-a-branding-error/#comments</comments>
		<pubDate>Sun, 08 Jul 2007 00:13:31 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Your brand is your identity. Your brand is an emotional representation of your company and your products. Every product you sell, every word printed on your brochures reinforces or weakens your brand. The days of taking customers for granted are long gone. Unlike the 1950’s when brands could make mistakes and customers would still continue [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Question: Why? Answer: Why Not!</title>
		<link>http://www.smallbusinessbranding.com/736/question-why-answer-why-not/</link>
		<comments>http://www.smallbusinessbranding.com/736/question-why-answer-why-not/#comments</comments>
		<pubDate>Fri, 08 Jun 2007 12:04:01 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internal Projects]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[During our college years, many of us probably heard the urban legend about the final exam that had only one question. The question was: “Why?” The student that received an A+ on the exam simply answered: “Why Not?” The same holds true for your business: Why launch that new product? Why build your new facility? [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Forget the question…Change your answer!</title>
		<link>http://www.smallbusinessbranding.com/727/forget-the-question%e2%80%a6change-your-answer/</link>
		<comments>http://www.smallbusinessbranding.com/727/forget-the-question%e2%80%a6change-your-answer/#comments</comments>
		<pubDate>Wed, 30 May 2007 12:30:44 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[For years, entrepreneurs, business owners and managers have wrestled with a number of questions about maintaining and growing market share and profitability. Here is a very short list of questions countless executives have asked themselves over the decades: -         How can I increase sales? -         How can I increase my market share? -         How can I [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Three Degrees of Separation for Creating Customers for Life</title>
		<link>http://www.smallbusinessbranding.com/726/three-degrees-of-separation-for-creating-customers-for-life/</link>
		<comments>http://www.smallbusinessbranding.com/726/three-degrees-of-separation-for-creating-customers-for-life/#comments</comments>
		<pubDate>Sat, 26 May 2007 11:28:25 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[The most valuable type of customer your business can have is a lifelong customer. This type of customer provides more value than just money. A lifelong customer becomes a sphere of influence for your company and introduces your products to a whole new group of buyers. But how do you create customers for life? For [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Is Your Company a Triple Threat?</title>
		<link>http://www.smallbusinessbranding.com/718/is-your-company-a-triple-threat/</link>
		<comments>http://www.smallbusinessbranding.com/718/is-your-company-a-triple-threat/#comments</comments>
		<pubDate>Tue, 15 May 2007 10:56:03 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[If you don’t take advantage of all marketing and promotions opportunities available today, your company will soon give way to more aggressive and faster competitors. So let me ask you, is your company a triple threat in your niche? To be a triple threat your business must have all of the following: Threat #1: Online [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Is Your Positioning Statement Confusing Your Customers?</title>
		<link>http://www.smallbusinessbranding.com/714/is-your-positioning-statement-confusing-your-customers/</link>
		<comments>http://www.smallbusinessbranding.com/714/is-your-positioning-statement-confusing-your-customers/#comments</comments>
		<pubDate>Sun, 13 May 2007 13:01:39 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Does your company follow a broad or narrow strategy in regards to your positioning statement? The difference between a broad and narrow strategy is vast. Both strategies are good and neither is better than the other as long as you know which strategy you are implementing. If you are implementing a broad positioning statement for [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Has Your Brand Graduated From Kindergarten, Yet?</title>
		<link>http://www.smallbusinessbranding.com/705/has-your-brand-graduated-from-kindergarten-yet/</link>
		<comments>http://www.smallbusinessbranding.com/705/has-your-brand-graduated-from-kindergarten-yet/#comments</comments>
		<pubDate>Fri, 04 May 2007 23:24:46 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Me too, me too, me too… is a common phrase heard in kindergarten and in today’s business world. I firmly believe every single company in existence today and in the future is a “me too” company. However, being a “me too” company is perfectly okay. Let me explain. For example, in the late 1990’s countless [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>A Guaranteed Technique to Remain the Leader in Your Niche Forever</title>
		<link>http://www.smallbusinessbranding.com/691/a-guaranteed-technique-to-remain-the-leader-in-your-niche-forever/</link>
		<comments>http://www.smallbusinessbranding.com/691/a-guaranteed-technique-to-remain-the-leader-in-your-niche-forever/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 00:26:16 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/691/a-guaranteed-technique-to-remain-the-leader-in-your-niche-forever/</guid>
		<description><![CDATA[I don&#8217;t know about you, but my partners and I sometimes find it difficult to infuse new and fresh ideas into our company on a consistent basis. However, over the years, we have learned many techniques to keep the flow of new ideas continuous and remain competitive within our chosen niches. In this article, I will [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/691/a-guaranteed-technique-to-remain-the-leader-in-your-niche-forever/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Should You Steal Your Competitors Marketing Ideas and Brand Identity?</title>
		<link>http://www.smallbusinessbranding.com/690/should-you-steal-your-competitors-marketing-ideas-and-brand-identity/</link>
		<comments>http://www.smallbusinessbranding.com/690/should-you-steal-your-competitors-marketing-ideas-and-brand-identity/#comments</comments>
		<pubDate>Wed, 11 Apr 2007 22:51:52 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/690/should-you-steal-your-competitors-marketing-ideas-and-brand-identity/</guid>
		<description><![CDATA[I recently talked with an old friend a few weeks ago. The last time I talked with him was during the Christmas season in 2005. After a few minutes of catching up on old memories, the conversation turned to owning and operating a small business. Since the time I talked with my friend in 2005, [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/690/should-you-steal-your-competitors-marketing-ideas-and-brand-identity/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Can you always make the right decision in branding and marketing your business?</title>
		<link>http://www.smallbusinessbranding.com/683/can-you-always-make-the-right-decision-in-branding-and-marketing-your-business/</link>
		<comments>http://www.smallbusinessbranding.com/683/can-you-always-make-the-right-decision-in-branding-and-marketing-your-business/#comments</comments>
		<pubDate>Tue, 03 Apr 2007 10:49:00 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/683/can-you-always-make-the-right-decision-in-branding-and-marketing-your-business/</guid>
		<description><![CDATA[In making branding and marketing decisions for your business, is there a way to ensure you will always make the right choice? I believe the answer is yes! Mountains are climbed. Rivers are conquered. Records are set. These achievements occur because one of the benefits of being human is the ability to choose among the [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/683/can-you-always-make-the-right-decision-in-branding-and-marketing-your-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>In Branding Your Business &#8211; History Always Repeats Itself</title>
		<link>http://www.smallbusinessbranding.com/681/in-branding-your-business-history-always-repeats-itself/</link>
		<comments>http://www.smallbusinessbranding.com/681/in-branding-your-business-history-always-repeats-itself/#comments</comments>
		<pubDate>Sat, 31 Mar 2007 00:09:46 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/681/in-branding-your-business-history-always-repeats-itself/</guid>
		<description><![CDATA[It doesnâ€™t matter if you&#8217;re an individual, a start-up business, or a multi-million dollar corporation, history repeats itself every day regarding your brand.Â Repeating history plays a vital role in developing and maintaining your brand. Your â€œbrandâ€ is the personal perception each individual customer experiences every time they interact with your company. An interaction is defined [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/681/in-branding-your-business-history-always-repeats-itself/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Creative Leadership: Juicy Food for the Brand Soul</title>
		<link>http://www.smallbusinessbranding.com/531/creative-leadership/</link>
		<comments>http://www.smallbusinessbranding.com/531/creative-leadership/#comments</comments>
		<pubDate>Wed, 30 Aug 2006 04:39:32 +0000</pubDate>
		<dc:creator>Andy LaPointe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/531/creative-leadership/</guid>
		<description><![CDATA[Recently stumbled upon a fantastic article. In The Artist, by Tom Heuerman, Ph.D. with Diane Olson, Ph.D., I found comfort in the story of Kinji Akagawa, an artist from Japan in the 1950&#8242;s. 22 year-old Kinji, journeyed to the U.S. seeking education and the American dream. He wanted to go home many times but he [...]]]></description>
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		<slash:comments>6</slash:comments>
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