A Guaranteed Technique to Remain the Leader in Your Niche Forever

I don’t know about you, but my partners and I sometimes find it difficult to infuse new and fresh ideas into our company on a consistent basis. However, over the years, we have learned many techniques to keep the flow of new ideas continuous and remain competitive within our chosen niches.

In this article, I will share with you one of the best ideas we have learned. This idea is guaranteed to keep your company stocked full with new ideas and provide a new perspective to your management team twice a year.

If you are the leading brand in your niche, this technique will provide you with the stimulus to keep your brand in the lead. If you are currently not the leading brand in your chosen niche, this technique will provide you with the fuel to catapult your brand to #1.

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Should You Steal Your Competitors Marketing Ideas and Brand Identity?

I recently talked with an old friend a few weeks ago. The last time I talked with him was during the Christmas season in 2005. After a few minutes of catching up on old memories, the conversation turned to owning and operating a small business.

Since the time I talked with my friend in 2005, he and his wife started a small business. They have enjoyed very good success. He and his wife grew their business from zero to over $500,000 in gross sales since January 2006. The problem he is having is a direct competitor is copying his website and stealing his marketing ideas and campaigns.

According to my friend, his company and his direct competitor has a product overlap of approximately 50%. The remaining 50% of product selection are unrelated and do not overlap.

His competitor has been in business for over 5 years and their annual sales are about $1,000,000 per year. My friend has a lot of very good ideas and approaches his business in a very unique and creative way. According to my friend, his unethical competitor has stolen his recent marketing campaign.
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Can you always make the right decision in branding and marketing your business?

In making branding and marketing decisions for your business, is there a way to ensure you will always make the right choice? I believe the answer is yes!

Mountains are climbed. Rivers are conquered. Records are set. These achievements occur because one of the benefits of being human is the ability to choose among the many opportunities that present themselves each day and to make a choice.

Marketing and branding your business is much the same. You can choose to market and brand your company or not. You can choose to take risks to move your company forward or not. However, in the final moment, before you retire or sell your business, your choices regarding your business will be no more. At the end of your career would you rather say “I’m glad I did” or “I wish I would have?”
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In Branding Your Business – History Always Repeats Itself

It doesn’t matter if you’re an individual, a start-up business, or a multi-million dollar corporation, history repeats itself every day regarding your brand. Repeating history plays a vital role in developing and maintaining your brand.

Your “brand” is the personal perception each individual customer experiences every time they interact with your company. An interaction is defined as when a person receives a “touch” from your company. A touch has multiple definitions including, but not limited to, a visit to your website, watching your commercials on television, listening to your radio ads, reading your ads in a magazine or talking with your customer service team.

As in personal relationships, the touch is the most intimate of all interactions. The right sort of touch from a good friend can be remembered for a lifetime. Likewise, a harsh interaction or a rough touch can easily harbor resentment and bitterness for years.
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Creative Leadership: Juicy Food for the Brand Soul

Recently stumbled upon a fantastic article. In The Artist, by Tom Heuerman, Ph.D. with Diane Olson, Ph.D., I found comfort in the story of Kinji Akagawa, an artist from Japan in the 1950′s. 22 year-old Kinji, journeyed to the U.S. seeking education and the American dream. He wanted to go home many times but he didn’t. He said: “It was life I was learning, you know.” Kinji went through his fear and humiliation:

“The other side of fear is courage. Courage is the basis of creativity. It is scary to face the white canvas, to uproot the clay, which you have to mold into something. When I sculpt, I know the context I am working with, but I cannot see the end. Those who are courageous enough will discover their creation and that gives more courage. Fear is there but out of it we discover courage. Going through this fear is real courage.”

As a young solo-preneur, I can relate. I often walk the line between, “I LOVE this stuff!” and “Maybe I’m completely crazy!”. At this phase of our business journey when we’re the only one answering e-mails, invoicing, tracking expenses, building brand identity and awareness, creating buzz and evolving as a “creative” all at once – it can become quite overwhelming. It’s also easy to slip out of “creative” mode and into “worker bee” mode. And let’s face it, we hate worker bee mode, that’s why we wanna quit workin’ for the man in the first place.

As I chewed on this tasty tid-bit, I was reminded yet again, of why I chose to take those first scary steps last January and why others before me must have felt so inclined to do the same…

“People are born to create. Creativity may be the core dynamic of life. Artist leaders understand that everyone has creative potential, and the leader creates the conditions for creativity to emerge throughout the enterprise: freedom, great goals, information, immediate feedback, no fear of failure, and skills equal to the challenge.

Authentic expression is the artist’s goal, and the artist leader treats everyone as if they can do great things. Importing creativity from outside the organization may provide an innovation quick fix, but the leader understands that sustainability depends on creating conditions for the inherent creativity of employees to emerge on a daily basis.

In chaotic times the best artistry and the best leadership may well come from outside the established structures: the management hierarchy, the consulting organizations, and traditional academic institutions. Pay attention and look behind positional titles, the slick presentations, the marketing machines, and the over-intellectualization of matters not that difficult.”

Did that get you like it got me? It brought me right back to the core of WHY I do what I do. For the creativity. For the passion. For how revved up my engine gets just by getting back to what wakes me up at 5 am in the first place. Back to the heart of the matter.

We can get tripped up in the high gloss shine of presentations and marketing machines, but what’s the price we pay when we get side tracked with over-intellectualized and over-sexified, shiny, too perfect displays of brand marketing? How much is too much over-analyzation of research marketing? Do we know when to say when to the buffing and shining and strategizing?

“Robert Greenleaf wrote that we have too many critics and experts with too much intellectual wheel spinning, too much retreating into research, too little preparation for and willingness to go into the guts of an organization and undertake the hard and high risk tasks of building great organizations in an imperfect world.

Observe what people live and what they do rather than what they profess and exercise your judgment in choosing your prophets. The world (and organizations) will be changed by the countless solitary and anonymous artists who get their hands dirty expanding the boundaries of the possible, not by those who spend their time pontificating.”

Right on! Let’s roll up our sleeves and dig in. Let’s get down and dirty and lean and mean. Let’s strip away the unnecessary BS and get back to raw & gritty, less is more, lean and mean, core values and visions.

If you’ve lost sight of your creative vision, how might you spit shine and polish your brand back to the basics? All that glitters isn’t gold. Have you replaced the sparkle in your brand’s eye with the shimmer of excess glitter and too much flash and cash? Sometimes a beer at a dive bar and a kiss on the forehead is a lot more effective than a flashy sports car, too much cologne and VIP velvet ropes.

Are you leading creatively and artistically, yet still owning up to your roots? Or are you waving your awards and forgetting where you came from? This article was an excellent reminder, that as I evolve and my business grows, to stay true to my heart, follow my basic instincts, maintain my integrity and keep Midwestern roots even as I climb through these urban and online jungles.

How do you stay true to your creative vision? What foundation are you laying today to walk the path tomorrow?

Create your boldest visions with passion & purpose,
Kammie K.