Author Archive for Nick Rice
What Is The Essence of Branding?
Written by Nick Rice
on August 24th, 2006 / 11 Comments / Print this
I’ve had the wonderful experience of spending a lot of time recently with successful entrepreneurs. They have a lot in common. First off, there is an undeniable passion for their business. Next the uncanny ability to not only spot a new opportunity but to jump on it with little to no hesitation. And lastly they [...]
The Power Of The White Envelope
Written by Nick Rice
on August 18th, 2006 / 8 Comments / Print this
If you use direct marketing to reach customers, you’ve probably tried the traditional business letter. A lot of companies will stuff that letter into a envelope that screams “read me now” with starbursts, logos, and call-outs. Well bad news - customers are on to you. As soon as they see something that smells like a [...]
The Role Of Creativity In Business
Written by Nick Rice
on August 12th, 2006 / 11 Comments / Print this
I read somewhere that the best test for creativity in business was simply to ask “are you creative?” So I tried it. And for the majority of people it seemingly proved true. The people that we all see as creative (designers, PowerPoint gurus, out of the box thinkers) said yes; and the planners, project managers, [...]
How To Succeed With Direct Marketing
Written by Nick Rice
on August 9th, 2006 / 2 Comments / Print this
We’ve all had good bosses and bad bosses over the years. Most of the time you want to forget about the bad ones as quickly as possible A few years back, one of my bad bosses left me with this little bit of wisdom. I guess there was a silver lining after all…
To succeed in [...]
Lead Generation Strategy For Your Small Business
Written by Nick Rice
on August 6th, 2006 / 1 Comment / Print this
Without new business your corporation will close its doors forever sooner or later. Thirty years ago consumers didn’t have as many choices available as we do today. It was easy for the old school ad agencies to develop a following for a certain brand. In the early days of television, brands like King Gilette owned [...]
5 Tips For Getting The Biggest Bang For Your Buck.
Written by Nick Rice
on August 2nd, 2006 / Leave a Comment / Print this
If there is one thing that’s common among small business owners is the struggle to meet big goals with small budgets. I for one do not think that’s a bad thing. Seth Godin doesn’t either. Having a smaller budget than the Fortune 500 mega-corp down the street doesn’t mean you can’t have top notch marketing [...]
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